How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy

Detalhes bibliográficos
Autor(a) principal: Pereira, Francisca Margarida Lourenço Marinho Verdasca
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138982
Resumo: Amorim Sports’ is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.
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spelling How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategyMarketingIntegrated marketing communicationsMarketing planB2b marketingPricingAmorim sportsInternational positioningSolutions for artificial turf systemsProduct assortmentDomínio/Área Científica::Ciências Sociais::Economia e GestãoAmorim Sports’ is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.Velosa, JorgeLourenço, CarolinaRUNPereira, Francisca Margarida Lourenço Marinho Verdasca2022-01-242022-01-242027-01-24T00:00:00Z2022-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138982TID:202974162enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:18Zoai:run.unl.pt:10362/138982Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:16.155433Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
title How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
spellingShingle How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
Pereira, Francisca Margarida Lourenço Marinho Verdasca
Marketing
Integrated marketing communications
Marketing plan
B2b marketing
Pricing
Amorim sports
International positioning
Solutions for artificial turf systems
Product assortment
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
title_full How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
title_fullStr How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
title_full_unstemmed How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
title_sort How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - product assortment and pricing strategy
author Pereira, Francisca Margarida Lourenço Marinho Verdasca
author_facet Pereira, Francisca Margarida Lourenço Marinho Verdasca
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Pereira, Francisca Margarida Lourenço Marinho Verdasca
dc.subject.por.fl_str_mv Marketing
Integrated marketing communications
Marketing plan
B2b marketing
Pricing
Amorim sports
International positioning
Solutions for artificial turf systems
Product assortment
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Integrated marketing communications
Marketing plan
B2b marketing
Pricing
Amorim sports
International positioning
Solutions for artificial turf systems
Product assortment
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Amorim Sports’ is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-24
2022-01-24
2022-01-24T00:00:00Z
2027-01-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138982
TID:202974162
url http://hdl.handle.net/10362/138982
identifier_str_mv TID:202974162
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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