How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports

Detalhes bibliográficos
Autor(a) principal: Oliveira, Gonçalo Daniel Matos de
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138986
Resumo: Amorim sports is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.
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spelling How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sportsMarketingIntegrated marketing communicationsMarketing planB2b marketingBrandingAmorim sportsInternational positioningSolutions for artificial turf systemsDomínio/Área Científica::Ciências Sociais::Economia e GestãoAmorim sports is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.Velosa, JorgeLourenoo, CarolinaRUNOliveira, Gonçalo Daniel Matos de2022-01-242022-01-242027-01-24T00:00:00Z2022-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138986TID:202974693enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:19Zoai:run.unl.pt:10362/138986Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:16.347595Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
title How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
spellingShingle How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
Oliveira, Gonçalo Daniel Matos de
Marketing
Integrated marketing communications
Marketing plan
B2b marketing
Branding
Amorim sports
International positioning
Solutions for artificial turf systems
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
title_full How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
title_fullStr How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
title_full_unstemmed How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
title_sort How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf s sports fields? - brand identity for Amorim sports
author Oliveira, Gonçalo Daniel Matos de
author_facet Oliveira, Gonçalo Daniel Matos de
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenoo, Carolina
RUN
dc.contributor.author.fl_str_mv Oliveira, Gonçalo Daniel Matos de
dc.subject.por.fl_str_mv Marketing
Integrated marketing communications
Marketing plan
B2b marketing
Branding
Amorim sports
International positioning
Solutions for artificial turf systems
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Integrated marketing communications
Marketing plan
B2b marketing
Branding
Amorim sports
International positioning
Solutions for artificial turf systems
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Amorim sports is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the worldwide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-24
2022-01-24
2022-01-24T00:00:00Z
2027-01-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138986
TID:202974693
url http://hdl.handle.net/10362/138986
identifier_str_mv TID:202974693
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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