Portuguese wine sme competitiveness - financial assessment of Germany entry strategy

Detalhes bibliográficos
Autor(a) principal: Sequeira, Catarina Costa
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123213
Resumo: Pimentel is a Portuguese Wine SME located in the Douro Valley. I tis present in great potential countries yet capturing only punctual sales from them. As such, Germany was one of the selected countries to provide a thriving entry strategy. To support both this strategy and the marketing recommendations, a financial assessment was performed. By leveraging on the Discounted Cash Flow method, the Net Present Value(NPV) for the five-year project was calculated, providing successful results for the expansion to Germany. The entry strategy proved to be a robust one as several sensitivities generally provided a positive NPV.
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spelling Portuguese wine sme competitiveness - financial assessment of Germany entry strategyEntry strategyFinancial analysisGermanyInternationalizationMarket selectionSme competitivenessStrategic analysisWineDomínio/Área Científica::Ciências Sociais::Economia e GestãoPimentel is a Portuguese Wine SME located in the Douro Valley. I tis present in great potential countries yet capturing only punctual sales from them. As such, Germany was one of the selected countries to provide a thriving entry strategy. To support both this strategy and the marketing recommendations, a financial assessment was performed. By leveraging on the Discounted Cash Flow method, the Net Present Value(NPV) for the five-year project was calculated, providing successful results for the expansion to Germany. The entry strategy proved to be a robust one as several sensitivities generally provided a positive NPV.Delgado, João PedroRUNSequeira, Catarina Costa2024-01-04T01:30:37Z2021-01-132021-01-042021-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123213TID:202739821enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:36Zoai:run.unl.pt:10362/123213Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:58.776978Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
title Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
spellingShingle Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
Sequeira, Catarina Costa
Entry strategy
Financial analysis
Germany
Internationalization
Market selection
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
title_full Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
title_fullStr Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
title_full_unstemmed Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
title_sort Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
author Sequeira, Catarina Costa
author_facet Sequeira, Catarina Costa
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Sequeira, Catarina Costa
dc.subject.por.fl_str_mv Entry strategy
Financial analysis
Germany
Internationalization
Market selection
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entry strategy
Financial analysis
Germany
Internationalization
Market selection
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Pimentel is a Portuguese Wine SME located in the Douro Valley. I tis present in great potential countries yet capturing only punctual sales from them. As such, Germany was one of the selected countries to provide a thriving entry strategy. To support both this strategy and the marketing recommendations, a financial assessment was performed. By leveraging on the Discounted Cash Flow method, the Net Present Value(NPV) for the five-year project was calculated, providing successful results for the expansion to Germany. The entry strategy proved to be a robust one as several sensitivities generally provided a positive NPV.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-13
2021-01-04
2021-01-13T00:00:00Z
2024-01-04T01:30:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123213
TID:202739821
url http://hdl.handle.net/10362/123213
identifier_str_mv TID:202739821
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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