Portuguese wine sme competitiveness
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123167 |
Resumo: | Pimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and South Korea were selected to perform an in-depth analysis. Given their potential, Germany and South Korea were chosen for direct exporting, being provided with prospect partners and marketing recommendations, based on the STP and 4P frameworks. A financial assessment through the Discounted Cash Flow method proved the expansion to both markets to be viable. |
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Portuguese wine sme competitivenessEntry strategyGermanyInternationalizationMarketingMarket selectionPotential partnersSme competitivenessStrategic analysisWineDomínio/Área Científica::Ciências Sociais::Economia e GestãoPimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and South Korea were selected to perform an in-depth analysis. Given their potential, Germany and South Korea were chosen for direct exporting, being provided with prospect partners and marketing recommendations, based on the STP and 4P frameworks. A financial assessment through the Discounted Cash Flow method proved the expansion to both markets to be viable.Delgado, João PedroRUNSantana, Ana Beatriz Loureiro De Vasconcelos2021-08-26T14:20:50Z2021-01-132021-01-042021-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123167TID:202739830enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:35Zoai:run.unl.pt:10362/123167Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:58.424822Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Portuguese wine sme competitiveness |
title |
Portuguese wine sme competitiveness |
spellingShingle |
Portuguese wine sme competitiveness Santana, Ana Beatriz Loureiro De Vasconcelos Entry strategy Germany Internationalization Marketing Market selection Potential partners Sme competitiveness Strategic analysis Wine Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Portuguese wine sme competitiveness |
title_full |
Portuguese wine sme competitiveness |
title_fullStr |
Portuguese wine sme competitiveness |
title_full_unstemmed |
Portuguese wine sme competitiveness |
title_sort |
Portuguese wine sme competitiveness |
author |
Santana, Ana Beatriz Loureiro De Vasconcelos |
author_facet |
Santana, Ana Beatriz Loureiro De Vasconcelos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Delgado, João Pedro RUN |
dc.contributor.author.fl_str_mv |
Santana, Ana Beatriz Loureiro De Vasconcelos |
dc.subject.por.fl_str_mv |
Entry strategy Germany Internationalization Marketing Market selection Potential partners Sme competitiveness Strategic analysis Wine Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Entry strategy Germany Internationalization Marketing Market selection Potential partners Sme competitiveness Strategic analysis Wine Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Pimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and South Korea were selected to perform an in-depth analysis. Given their potential, Germany and South Korea were chosen for direct exporting, being provided with prospect partners and marketing recommendations, based on the STP and 4P frameworks. A financial assessment through the Discounted Cash Flow method proved the expansion to both markets to be viable. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-26T14:20:50Z 2021-01-13 2021-01-04 2021-01-13T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123167 TID:202739830 |
url |
http://hdl.handle.net/10362/123167 |
identifier_str_mv |
TID:202739830 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138056260812800 |