Business process management (BPM): towards optimizing productivity and efficiency within a digital startup

• Autor(a) principal: Nassar, Ashraqat Sherin Helmy Hassan Hussien
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.26/49697
• topic: Business process management(BPM); BPM lifecycle; BP technologies; BPMS; Business process fragmentation; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Business Process Management (BPM) aids in overcoming fragmentation of business processes within an organization by introducing tools that automate the workflow and activities to deliver value to clients, while the company efficiently uses its resources to improve performance. Thus a digital startup functions by aligning business activities with customer needs and determining how to deploy, monitor and measure company resources. Previous studies shed light on challenges in dynamic BPM, Business Process Modeling Notation (BPMN), and BPM technologies. In this paper, further research is conducted to answer the following question: how can a digital startup optimize its business process management to overcome business process fragmentation? The research design focused on a pragmatism approach (Parija & Kate, 2018) tackled through a survey to question employees’ understanding of business process lifecycle and fragments within as well as gather quantitative and qualitative data. Results showed that out of the 118 respondents, 53% do not automate their processes. Out of those 53%, 40% are aiming to use business process management softwares and 25% are interested in automation, but see it as a challenge for their companies.