Cheeses of the Atlantic: internationalization of insulac to the German cheese market

Detalhes bibliográficos
Autor(a) principal: Franco, Alexandra da Silva Lemos de Vasconcelos
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/22963
Resumo: Insulac, an Azorean producer and wholesaler of dairy products, namely cheese, butter, powdered milk and sweet whey powder, was driven to expand internationally due to the inherent limitations of a small domestic market. In order to recommend a target market, a country screening was developed based on macro and micro indicators. The assessment suggested Germany as being the most attractive market to export Insulac’s cheeses. This was followed by a detailed analysis of the target country, which reviewed the industry within the country. Lastly the paper proposes a potential entry mode and performs a financial and risk analysis.
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spelling Cheeses of the Atlantic: internationalization of insulac to the German cheese marketInsulacCheeseInternationalizationGermanyDomínio/Área Científica::Ciências Sociais::Economia e GestãoInsulac, an Azorean producer and wholesaler of dairy products, namely cheese, butter, powdered milk and sweet whey powder, was driven to expand internationally due to the inherent limitations of a small domestic market. In order to recommend a target market, a country screening was developed based on macro and micro indicators. The assessment suggested Germany as being the most attractive market to export Insulac’s cheeses. This was followed by a detailed analysis of the target country, which reviewed the industry within the country. Lastly the paper proposes a potential entry mode and performs a financial and risk analysis.Alves, SaraRUNFranco, Alexandra da Silva Lemos de Vasconcelos2017-08-29T13:35:07Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/22963TID:201713454enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:56Zoai:run.unl.pt:10362/22963Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:34.924551Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Cheeses of the Atlantic: internationalization of insulac to the German cheese market
title Cheeses of the Atlantic: internationalization of insulac to the German cheese market
spellingShingle Cheeses of the Atlantic: internationalization of insulac to the German cheese market
Franco, Alexandra da Silva Lemos de Vasconcelos
Insulac
Cheese
Internationalization
Germany
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Cheeses of the Atlantic: internationalization of insulac to the German cheese market
title_full Cheeses of the Atlantic: internationalization of insulac to the German cheese market
title_fullStr Cheeses of the Atlantic: internationalization of insulac to the German cheese market
title_full_unstemmed Cheeses of the Atlantic: internationalization of insulac to the German cheese market
title_sort Cheeses of the Atlantic: internationalization of insulac to the German cheese market
author Franco, Alexandra da Silva Lemos de Vasconcelos
author_facet Franco, Alexandra da Silva Lemos de Vasconcelos
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Franco, Alexandra da Silva Lemos de Vasconcelos
dc.subject.por.fl_str_mv Insulac
Cheese
Internationalization
Germany
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Insulac
Cheese
Internationalization
Germany
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Insulac, an Azorean producer and wholesaler of dairy products, namely cheese, butter, powdered milk and sweet whey powder, was driven to expand internationally due to the inherent limitations of a small domestic market. In order to recommend a target market, a country screening was developed based on macro and micro indicators. The assessment suggested Germany as being the most attractive market to export Insulac’s cheeses. This was followed by a detailed analysis of the target country, which reviewed the industry within the country. Lastly the paper proposes a potential entry mode and performs a financial and risk analysis.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-29T13:35:07Z
2017-01-20
2017-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/22963
TID:201713454
url http://hdl.handle.net/10362/22963
identifier_str_mv TID:201713454
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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