Business plan: biological Milk production in Azores: BioAçores

• Autor(a) principal: Garcia, Filipa Maria Cabral
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21444
• topic: Corporate social responsibility; New firms; Environment; Capital budgeting; Beverage; Responsabilidade empresarial; Novas firmas; Ambiente; Projetos de investimento; Bebidas

According to Mahatma Gandhi, "The Earth provides enough to satisfy every person's need but not every person's greed". Considering that, the Autonomous Region of the Azores, as an insular archipelago with unique characteristics, connecting European mainland to American one, has the duty to protect the environment. Since always, the dairy sector assumed itself as predominant in the environmental, economic and touristic dimension of the region. Milk, cows, green pastures, all of this make part of our culture and daily routine; most of all make part of ourselves. Owing to the fact that we live in a globalized world, the continuous sectors' development is imperative, otherwise, they can be outdated. Nowadays, consumers are not the same as before, they are more informed, value their health and well-being, a lot of them influenced by social media. Besides all of those facts mentioned before, it is important to highlight that there is oversupply of conventional milk comparatively to the industry's demand, resulting in a low price paid to milk producers, less than previous years. Those aspects resulted in the Business Plan development to the biological milk's production in São Miguel Island, which is an underexplored product, so far. The project has the purpose the certified production of a Portuguese premium milk, with higher nutritional and environmental components than conventional milk. Summarizing, the BioAçores project aims to differentiate in the national panorama for its social responsibility allied with sustainable consumption of higher quality products, affecting directly the Azorean economy.