Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum

Detalhes bibliográficos
Autor(a) principal: Recuero Virto, Nuria
Data de Publicação: 2019
Outros Autores: Gomez Punzón, Jonatan, Blasco López, Maria Francisca, Figueiredo, José António
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.15/2547
Resumo: Despite the importance of understanding the impact of perceived relationship investment on loyalty, no study has yet been undertaken regarding this matter. Similarly, no research has analysed the effects of access convenience and benefit convenience on perceived relationship investment. Two samples of 257 and 212 national and international visitors to the Conimbriga Monographic Museum were examined, using partial least squares analysis with the recently developed multi-group comparison to identify noteworthy generalizations. The findings show that perceived relationship investment had a positive and significant influence on loyalty. The linkage between access convenience and perceived relationship investment had no significant effect, whereas the impact of benefit convenience on perceived relationship investment was found to be positive and significant.
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spelling Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic MuseumMulti-group analysisConvenienceAccess BenefitPerceived relationship investmentLoyaltyDespite the importance of understanding the impact of perceived relationship investment on loyalty, no study has yet been undertaken regarding this matter. Similarly, no research has analysed the effects of access convenience and benefit convenience on perceived relationship investment. Two samples of 257 and 212 national and international visitors to the Conimbriga Monographic Museum were examined, using partial least squares analysis with the recently developed multi-group comparison to identify noteworthy generalizations. The findings show that perceived relationship investment had a positive and significant influence on loyalty. The linkage between access convenience and perceived relationship investment had no significant effect, whereas the impact of benefit convenience on perceived relationship investment was found to be positive and significant.ElsevierRepositório Científico do Instituto Politécnico de SantarémRecuero Virto, NuriaGomez Punzón, JonatanBlasco López, Maria FranciscaFigueiredo, José António2019-05-13T08:57:26Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.15/2547engRecuero Virto, N., Gomez Punzón, J., Blasco López, M. F. & Figueiredo. J. A. (2019). Perceived relationship investment as a driver of loyalty : the case of Conimbriga Monographic Museum. Journal of Destination Marketing & Management, 11 (23-31). doi: 10.1016/j.jdmm.2018.11.0012212-571X10.1016/j.jdmm.2018.11.001metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-21T07:33:39Zoai:repositorio.ipsantarem.pt:10400.15/2547Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:54:34.002654Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
title Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
spellingShingle Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
Recuero Virto, Nuria
Multi-group analysis
Convenience
Access Benefit
Perceived relationship investment
Loyalty
title_short Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
title_full Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
title_fullStr Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
title_full_unstemmed Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
title_sort Perceived relationship investment as a driver of loyalty:the case of Conimbriga Monographic Museum
author Recuero Virto, Nuria
author_facet Recuero Virto, Nuria
Gomez Punzón, Jonatan
Blasco López, Maria Francisca
Figueiredo, José António
author_role author
author2 Gomez Punzón, Jonatan
Blasco López, Maria Francisca
Figueiredo, José António
author2_role author
author
author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico de Santarém
dc.contributor.author.fl_str_mv Recuero Virto, Nuria
Gomez Punzón, Jonatan
Blasco López, Maria Francisca
Figueiredo, José António
dc.subject.por.fl_str_mv Multi-group analysis
Convenience
Access Benefit
Perceived relationship investment
Loyalty
topic Multi-group analysis
Convenience
Access Benefit
Perceived relationship investment
Loyalty
description Despite the importance of understanding the impact of perceived relationship investment on loyalty, no study has yet been undertaken regarding this matter. Similarly, no research has analysed the effects of access convenience and benefit convenience on perceived relationship investment. Two samples of 257 and 212 national and international visitors to the Conimbriga Monographic Museum were examined, using partial least squares analysis with the recently developed multi-group comparison to identify noteworthy generalizations. The findings show that perceived relationship investment had a positive and significant influence on loyalty. The linkage between access convenience and perceived relationship investment had no significant effect, whereas the impact of benefit convenience on perceived relationship investment was found to be positive and significant.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-13T08:57:26Z
2019
2019-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.15/2547
url http://hdl.handle.net/10400.15/2547
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Recuero Virto, N., Gomez Punzón, J., Blasco López, M. F. & Figueiredo. J. A. (2019). Perceived relationship investment as a driver of loyalty : the case of Conimbriga Monographic Museum. Journal of Destination Marketing & Management, 11 (23-31). doi: 10.1016/j.jdmm.2018.11.001
2212-571X
10.1016/j.jdmm.2018.11.001
dc.rights.driver.fl_str_mv metadata only access
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rights_invalid_str_mv metadata only access
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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