Start-up failure: what reasons for start-up failures can be related to a lack of business development? How should the business development in start-ups ideally be designed?

• Autor(a) principal: Deecke, Thedda Henny
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/111529
• topic: Start-up; Failure; Business development; Business model; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This direct research project aims to investigate the reasons of entrepreneurial failure of Ger-man start-up companies. By a literature review of recent studies on entrepreneurial failure and the conduction of expert interviews the research question “What reasons for start-up failures can be related to a lack of business development? How should the business development in start-ups ideally be designed? ”was answered. This work proves that a well thought through business development including a dynamic, not static, balance between the different levels of a business model could prevent many start-ups from failing and there by the high failure rates could be reduced.