Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears

Detalhes bibliográficos
Autor(a) principal: Seibt, B.
Data de Publicação: 2018
Outros Autores: Schubert, T. W., Zickfeld, J. H., Fiske, A. P.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/16224
Resumo: Some political ads used in the 2016 U.S. election evoked feelings colloquially known as being moved to tears. We conceptualise this phenomenon as a positive social emotion that appraises and motivates communal relations, is accompanied by physical sensations (including lachrymation, piloerection, chest warmth), and often labelled metaphorically. We surveyed U.S. voters in the fortnight before the 2016 U.S. election. Selected ads evoked the emotion completely and reliably, but in a partisan fashion: Clinton voters were moved to tears by three selected Clinton ads, and Trump voters were moved to tears by two Trump ads. Viewers were much less moved by ads of the candidate they did not support. Being moved to tears predicted intention to vote for the candidate depicted. We conclude that some contemporary political advertising is able to move its audience to tears, and thereby motivates support.
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spelling Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tearsPolitical adsVotingBeing movedKama mutaCrying2016 presidential electionSome political ads used in the 2016 U.S. election evoked feelings colloquially known as being moved to tears. We conceptualise this phenomenon as a positive social emotion that appraises and motivates communal relations, is accompanied by physical sensations (including lachrymation, piloerection, chest warmth), and often labelled metaphorically. We surveyed U.S. voters in the fortnight before the 2016 U.S. election. Selected ads evoked the emotion completely and reliably, but in a partisan fashion: Clinton voters were moved to tears by three selected Clinton ads, and Trump voters were moved to tears by two Trump ads. Viewers were much less moved by ads of the candidate they did not support. Being moved to tears predicted intention to vote for the candidate depicted. We conclude that some contemporary political advertising is able to move its audience to tears, and thereby motivates support.Psychology Press/Taylor and Francis2018-06-27T08:59:58Z2019-06-27T00:00:00Z2019-01-01T00:00:00Z20192019-04-08T11:32:47Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/16224eng0269-993110.1080/02699931.2018.1441128Seibt, B.Schubert, T. W.Zickfeld, J. H.Fiske, A. P.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-07-07T03:19:46Zoai:repositorio.iscte-iul.pt:10071/16224Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-07-07T03:19:46Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
title Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
spellingShingle Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
Seibt, B.
Political ads
Voting
Being moved
Kama muta
Crying
2016 presidential election
title_short Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
title_full Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
title_fullStr Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
title_full_unstemmed Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
title_sort Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
author Seibt, B.
author_facet Seibt, B.
Schubert, T. W.
Zickfeld, J. H.
Fiske, A. P.
author_role author
author2 Schubert, T. W.
Zickfeld, J. H.
Fiske, A. P.
author2_role author
author
author
dc.contributor.author.fl_str_mv Seibt, B.
Schubert, T. W.
Zickfeld, J. H.
Fiske, A. P.
dc.subject.por.fl_str_mv Political ads
Voting
Being moved
Kama muta
Crying
2016 presidential election
topic Political ads
Voting
Being moved
Kama muta
Crying
2016 presidential election
description Some political ads used in the 2016 U.S. election evoked feelings colloquially known as being moved to tears. We conceptualise this phenomenon as a positive social emotion that appraises and motivates communal relations, is accompanied by physical sensations (including lachrymation, piloerection, chest warmth), and often labelled metaphorically. We surveyed U.S. voters in the fortnight before the 2016 U.S. election. Selected ads evoked the emotion completely and reliably, but in a partisan fashion: Clinton voters were moved to tears by three selected Clinton ads, and Trump voters were moved to tears by two Trump ads. Viewers were much less moved by ads of the candidate they did not support. Being moved to tears predicted intention to vote for the candidate depicted. We conclude that some contemporary political advertising is able to move its audience to tears, and thereby motivates support.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-27T08:59:58Z
2019-06-27T00:00:00Z
2019-01-01T00:00:00Z
2019
2019-04-08T11:32:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/16224
url http://hdl.handle.net/10071/16224
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0269-9931
10.1080/02699931.2018.1441128
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Psychology Press/Taylor and Francis
publisher.none.fl_str_mv Psychology Press/Taylor and Francis
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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