The internationalization of Portuguese football: constructing a strategic approach through international examples

Detalhes bibliográficos
Autor(a) principal: Menezes, Paula Guedes Saraiva de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140028
Resumo: Portuguese football is known for its quality and ability to sell some of the world’s best players. Never the less, it seems far behind the 5 major European leagues in what concerns getting their brand recognized abroad and capitalizing on it. This work looks at how Portuguese football, as a late mover, can internationalize, using other countries’ examples and data as a basis. For being able to successfully manage the expected boom caused by the centralization of broadcasting rights, both teams and the league must put measures into placethat combine national opportunities and strengths.
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spelling The internationalization of Portuguese football: constructing a strategic approach through international examplesInternational businessStrategy and international businessInternationalization strategySports managementFootballDomínio/Área Científica::Ciências Sociais::Economia e GestãoPortuguese football is known for its quality and ability to sell some of the world’s best players. Never the less, it seems far behind the 5 major European leagues in what concerns getting their brand recognized abroad and capitalizing on it. This work looks at how Portuguese football, as a late mover, can internationalize, using other countries’ examples and data as a basis. For being able to successfully manage the expected boom caused by the centralization of broadcasting rights, both teams and the league must put measures into placethat combine national opportunities and strengths.Brinca, PedroRUNMenezes, Paula Guedes Saraiva de2022-06-15T15:39:30Z2022-01-202021-12-172022-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140028TID:202972178enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:09Zoai:run.unl.pt:10362/140028Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:33.475365Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The internationalization of Portuguese football: constructing a strategic approach through international examples
title The internationalization of Portuguese football: constructing a strategic approach through international examples
spellingShingle The internationalization of Portuguese football: constructing a strategic approach through international examples
Menezes, Paula Guedes Saraiva de
International business
Strategy and international business
Internationalization strategy
Sports management
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The internationalization of Portuguese football: constructing a strategic approach through international examples
title_full The internationalization of Portuguese football: constructing a strategic approach through international examples
title_fullStr The internationalization of Portuguese football: constructing a strategic approach through international examples
title_full_unstemmed The internationalization of Portuguese football: constructing a strategic approach through international examples
title_sort The internationalization of Portuguese football: constructing a strategic approach through international examples
author Menezes, Paula Guedes Saraiva de
author_facet Menezes, Paula Guedes Saraiva de
author_role author
dc.contributor.none.fl_str_mv Brinca, Pedro
RUN
dc.contributor.author.fl_str_mv Menezes, Paula Guedes Saraiva de
dc.subject.por.fl_str_mv International business
Strategy and international business
Internationalization strategy
Sports management
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Strategy and international business
Internationalization strategy
Sports management
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Portuguese football is known for its quality and ability to sell some of the world’s best players. Never the less, it seems far behind the 5 major European leagues in what concerns getting their brand recognized abroad and capitalizing on it. This work looks at how Portuguese football, as a late mover, can internationalize, using other countries’ examples and data as a basis. For being able to successfully manage the expected boom caused by the centralization of broadcasting rights, both teams and the league must put measures into placethat combine national opportunities and strengths.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-15T15:39:30Z
2022-01-20
2022-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140028
TID:202972178
url http://hdl.handle.net/10362/140028
identifier_str_mv TID:202972178
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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