A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth

Detalhes bibliográficos
Autor(a) principal: Brígida, Maria
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161310
Resumo: This project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. It focuses on the critical success factors of facilities and resources, partnerships, fan engagement and player engagement. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success.
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spelling A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growthBusiness projectSports managementWomen's footballSports strategyEuropean footballDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. It focuses on the critical success factors of facilities and resources, partnerships, fan engagement and player engagement. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success.Harrison, AndrewRUNBrígida, Maria2023-12-15T14:42:15Z2022-12-162022-12-162022-12-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161310TID:203317475enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:13Zoai:run.unl.pt:10362/161310Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:29.082140Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
title A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
spellingShingle A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
Brígida, Maria
Business project
Sports management
Women's football
Sports strategy
European football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
title_full A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
title_fullStr A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
title_full_unstemmed A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
title_sort A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
author Brígida, Maria
author_facet Brígida, Maria
author_role author
dc.contributor.none.fl_str_mv Harrison, Andrew
RUN
dc.contributor.author.fl_str_mv Brígida, Maria
dc.subject.por.fl_str_mv Business project
Sports management
Women's football
Sports strategy
European football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Business project
Sports management
Women's football
Sports strategy
European football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. It focuses on the critical success factors of facilities and resources, partnerships, fan engagement and player engagement. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2022-12-16
2022-12-16T00:00:00Z
2023-12-15T14:42:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161310
TID:203317475
url http://hdl.handle.net/10362/161310
identifier_str_mv TID:203317475
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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