Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.13/2921 |
Resumo: | Political cartoons are a powerful communicative weapon. They can distract, joke but they can also provide social commentaries on key aspects of reality. Although not always acknowledged, cartoons are a key element on political communication. In this paper, we investigate editorial cartoons potential to political communication and take them as communicative artifacts capable of enhancing political comprehension and reconceptualization of events, through specific frames of understanding. By looking into the double standard thesis, by which cartoonists tend to contrast the posturing, destructive, wastage of politics with the purposive, constructive efficiency of business (Morris, 1992: 254), we try to assess if that same tendency to frame politics and business befalls as well in Portuguese political cartoons. Based on a notrepresentative sample, we proceed to a rhetorical analysis of three contemporary Portuguese political cartoons in which business tends to be associated with purpose and efficiency, while politics is portrayed as a wasteful, vain, otiose activity. By representing politics and business in such a dissimilar way, these cartoons tend to validate in Portugal the double standard thesis, and raises the possibility it can actually be applied to trans-national contexts. |
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Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoonsPolitical cartoonsDouble standard thesisVisual rhetoricFramingPolitical communicationCartoons políticosTese de dois pesos e duas medidasRetórica visualCensuraComunicação política.Faculdade de Artes e HumanidadesPolitical cartoons are a powerful communicative weapon. They can distract, joke but they can also provide social commentaries on key aspects of reality. Although not always acknowledged, cartoons are a key element on political communication. In this paper, we investigate editorial cartoons potential to political communication and take them as communicative artifacts capable of enhancing political comprehension and reconceptualization of events, through specific frames of understanding. By looking into the double standard thesis, by which cartoonists tend to contrast the posturing, destructive, wastage of politics with the purposive, constructive efficiency of business (Morris, 1992: 254), we try to assess if that same tendency to frame politics and business befalls as well in Portuguese political cartoons. Based on a notrepresentative sample, we proceed to a rhetorical analysis of three contemporary Portuguese political cartoons in which business tends to be associated with purpose and efficiency, while politics is portrayed as a wasteful, vain, otiose activity. By representing politics and business in such a dissimilar way, these cartoons tend to validate in Portugal the double standard thesis, and raises the possibility it can actually be applied to trans-national contexts.derosa e comunicativa. Estes podem entreter, gracejar, mas também podem fornecer comentários sociais sobre aspetos importantes da realidade. Embora nem sempre reconhecidos como tal, os cartoons são um elemento-chave na comunicação política. Neste trabalho, investigamos os cartoons editoriais com potencial para a comunicação política e tomamolos como artefactos comunicativos capazes de melhorar a compreensão política e a reconceptualização de eventos, por meio de estruturas específicas de entendimento. Através da análise da tese de dois pesos e duas medidas, pela qual os cartunistas tendem a contrastar o desperdício maneirista e destrutivo da política com a eficiência intencional e construtiva das empresas (Morris, 1992:254), é nosso intuito avaliar se essa mesma tendência para a censura política e empresarial também recai sobre os cartoons políticos portugueses. Com base numa amostra não-representativa, procedemos a uma análise retórica de três cartoons políticos contemporâneos portugueses, em que as empresas tendem a ser associadas à ideia de objetivo e eficiência, enquanto que a política é retratada como uma atividade esbanjadora, fútil e desnecessária. Representando a política e as empresas de forma tão dissimilar, estes cartoons tendem a validar em Portugal a tese de dois pesos e duas medidas e levantam a possibilidade de que na verdade esta pode ser aplicada a contextos transnacionais.LABCOM.IFPDigitUMaMateus, Samuel2020-10-12T10:40:21Z2016-01-01T00:00:00Z2016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.13/2921engMateus, S. (2016). Political cartoons as communicative weapons: the hypothesis of the “double standard thesis” in three Portuguese cartoons. Estudos em Comunicação, (23), 195-221. doi: 10.20287/ec.n23.a0910.20287/ec.n23.a09info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:55:47Zoai:digituma.uma.pt:10400.13/2921Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:05:45.282801Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons |
title |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons |
spellingShingle |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons Mateus, Samuel Political cartoons Double standard thesis Visual rhetoric Framing Political communication Cartoons políticos Tese de dois pesos e duas medidas Retórica visual Censura Comunicação política . Faculdade de Artes e Humanidades |
title_short |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons |
title_full |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons |
title_fullStr |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons |
title_full_unstemmed |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons |
title_sort |
Political cartoons as communicative weapons: the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons |
author |
Mateus, Samuel |
author_facet |
Mateus, Samuel |
author_role |
author |
dc.contributor.none.fl_str_mv |
DigitUMa |
dc.contributor.author.fl_str_mv |
Mateus, Samuel |
dc.subject.por.fl_str_mv |
Political cartoons Double standard thesis Visual rhetoric Framing Political communication Cartoons políticos Tese de dois pesos e duas medidas Retórica visual Censura Comunicação política . Faculdade de Artes e Humanidades |
topic |
Political cartoons Double standard thesis Visual rhetoric Framing Political communication Cartoons políticos Tese de dois pesos e duas medidas Retórica visual Censura Comunicação política . Faculdade de Artes e Humanidades |
description |
Political cartoons are a powerful communicative weapon. They can distract, joke but they can also provide social commentaries on key aspects of reality. Although not always acknowledged, cartoons are a key element on political communication. In this paper, we investigate editorial cartoons potential to political communication and take them as communicative artifacts capable of enhancing political comprehension and reconceptualization of events, through specific frames of understanding. By looking into the double standard thesis, by which cartoonists tend to contrast the posturing, destructive, wastage of politics with the purposive, constructive efficiency of business (Morris, 1992: 254), we try to assess if that same tendency to frame politics and business befalls as well in Portuguese political cartoons. Based on a notrepresentative sample, we proceed to a rhetorical analysis of three contemporary Portuguese political cartoons in which business tends to be associated with purpose and efficiency, while politics is portrayed as a wasteful, vain, otiose activity. By representing politics and business in such a dissimilar way, these cartoons tend to validate in Portugal the double standard thesis, and raises the possibility it can actually be applied to trans-national contexts. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-01-01T00:00:00Z 2016-01-01T00:00:00Z 2020-10-12T10:40:21Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.13/2921 |
url |
http://hdl.handle.net/10400.13/2921 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Mateus, S. (2016). Political cartoons as communicative weapons: the hypothesis of the “double standard thesis” in three Portuguese cartoons. Estudos em Comunicação, (23), 195-221. doi: 10.20287/ec.n23.a09 10.20287/ec.n23.a09 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
LABCOM.IFP |
publisher.none.fl_str_mv |
LABCOM.IFP |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799129928650719232 |