Pricing strategy for the New York expansion of Pestana CR7 brand

Detalhes bibliográficos
Autor(a) principal: Tavares, Miguel Lousa
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38691
Resumo: The objective of the underlying project was to achieve a pricing strategy to be applied to the 2020´s expansion of the Pestana CR7 Hotel brand to New York. Therefore, it is necessary to analyze the CR7 brand and its competitive advantages as well as the proposed hotel neighborhood and potential competitors before actually entering the market. Finally, by using a short-list of competitors as benchmark, a reference table was built for the monthly prices during the hotel´s first year of activity and some recommendations provided regarding future revenue management and the pricing strategy.
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spelling Pricing strategy for the New York expansion of Pestana CR7 brandLifestyle segmentationPestana CR7Manhattan boroughPricing strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe objective of the underlying project was to achieve a pricing strategy to be applied to the 2020´s expansion of the Pestana CR7 Hotel brand to New York. Therefore, it is necessary to analyze the CR7 brand and its competitive advantages as well as the proposed hotel neighborhood and potential competitors before actually entering the market. Finally, by using a short-list of competitors as benchmark, a reference table was built for the monthly prices during the hotel´s first year of activity and some recommendations provided regarding future revenue management and the pricing strategy.Dahab, SóniaRUNTavares, Miguel Lousa2021-01-20T01:30:21Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38691TID:201864959enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:17Zoai:run.unl.pt:10362/38691Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:01.686326Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Pricing strategy for the New York expansion of Pestana CR7 brand
title Pricing strategy for the New York expansion of Pestana CR7 brand
spellingShingle Pricing strategy for the New York expansion of Pestana CR7 brand
Tavares, Miguel Lousa
Lifestyle segmentation
Pestana CR7
Manhattan borough
Pricing strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Pricing strategy for the New York expansion of Pestana CR7 brand
title_full Pricing strategy for the New York expansion of Pestana CR7 brand
title_fullStr Pricing strategy for the New York expansion of Pestana CR7 brand
title_full_unstemmed Pricing strategy for the New York expansion of Pestana CR7 brand
title_sort Pricing strategy for the New York expansion of Pestana CR7 brand
author Tavares, Miguel Lousa
author_facet Tavares, Miguel Lousa
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Tavares, Miguel Lousa
dc.subject.por.fl_str_mv Lifestyle segmentation
Pestana CR7
Manhattan borough
Pricing strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Lifestyle segmentation
Pestana CR7
Manhattan borough
Pricing strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The objective of the underlying project was to achieve a pricing strategy to be applied to the 2020´s expansion of the Pestana CR7 Hotel brand to New York. Therefore, it is necessary to analyze the CR7 brand and its competitive advantages as well as the proposed hotel neighborhood and potential competitors before actually entering the market. Finally, by using a short-list of competitors as benchmark, a reference table was built for the monthly prices during the hotel´s first year of activity and some recommendations provided regarding future revenue management and the pricing strategy.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38691
TID:201864959
url http://hdl.handle.net/10362/38691
identifier_str_mv TID:201864959
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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