Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe

Detalhes bibliográficos
Autor(a) principal: Sillem, Marie-Lou
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153489
Resumo: The aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ.
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spelling Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in EuropeGeneration ZMarriageTraditional ModelsEngagement Ring MarketCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ.Silveira, Catherine daRUNSillem, Marie-Lou2022-07-082021-06-152027-06-15T00:00:00Z2022-07-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153489TID:203222296enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:03Zoai:run.unl.pt:10362/153489Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:19.269080Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
spellingShingle Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
Sillem, Marie-Lou
Generation Z
Marriage
Traditional Models
Engagement Ring Market
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_full Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_fullStr Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_full_unstemmed Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
title_sort Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in Europe
author Sillem, Marie-Lou
author_facet Sillem, Marie-Lou
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Sillem, Marie-Lou
dc.subject.por.fl_str_mv Generation Z
Marriage
Traditional Models
Engagement Ring Market
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Generation Z
Marriage
Traditional Models
Engagement Ring Market
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The aim of this project is to analyse the legal and emotional approach to marriage of the future generation of buyers. Does the engagement ring market still play a relevant role in Europe for the next generation of customers? To guarantee a relevant result for the fine jewelry industry, interviews with the targeted generation were conducted. This study showed that the engagement ring market will play a relevant role, as will marriage, provided that the market players adapt to the new traditional models sought by GenZ.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-15
2022-07-08
2022-07-08T00:00:00Z
2027-06-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153489
TID:203222296
url http://hdl.handle.net/10362/153489
identifier_str_mv TID:203222296
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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