A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies

Detalhes bibliográficos
Autor(a) principal: Volk, Sandra
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/104479
Resumo: Identified through Gartner’s Hype Cycle, Mixed Reality (MR) technologies are situated at a turning point. To assess thepotential for mainstream adoption, the present Work Project investigates adoption criteria based on a statistical examination of Davis’ modified Technology Acceptance Model. Correspondingdata has been captured by 158 survey participants and an additionalinterview with Microsoft provided validation from an industry perspective.As a result, personal innovativeness, perceived usefulness,behavioral intentionand perceived ease of use are the main adoptioncriteria for MR technologies.Moreover, users prefer experiences close to the real environment, wherefore Augmented Reality capabilities should be integrated in existing devices like smartphones.To increase the adoption, vendors should especially focus onpersonalization possibilitiesand leverage innovation from commercial business, since these applications helpto drive consumer adoption.Prospectively, vendors of MR technologies can consider the presented researchto verify and adapt their development and investment strategies.
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spelling A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologiesMixed realityVirtual environmentsTechnology adoptionTechnology innovationDomínio/Área Científica::Ciências Sociais::Economia e GestãoIdentified through Gartner’s Hype Cycle, Mixed Reality (MR) technologies are situated at a turning point. To assess thepotential for mainstream adoption, the present Work Project investigates adoption criteria based on a statistical examination of Davis’ modified Technology Acceptance Model. Correspondingdata has been captured by 158 survey participants and an additionalinterview with Microsoft provided validation from an industry perspective.As a result, personal innovativeness, perceived usefulness,behavioral intentionand perceived ease of use are the main adoptioncriteria for MR technologies.Moreover, users prefer experiences close to the real environment, wherefore Augmented Reality capabilities should be integrated in existing devices like smartphones.To increase the adoption, vendors should especially focus onpersonalization possibilitiesand leverage innovation from commercial business, since these applications helpto drive consumer adoption.Prospectively, vendors of MR technologies can consider the presented researchto verify and adapt their development and investment strategies.Castro, JoãoRUNVolk, Sandra2023-01-31T01:30:49Z2020-01-172020-012020-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104479TID:202492737enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:00Zoai:run.unl.pt:10362/104479Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:14.988293Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
title A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
spellingShingle A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
Volk, Sandra
Mixed reality
Virtual environments
Technology adoption
Technology innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
title_full A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
title_fullStr A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
title_full_unstemmed A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
title_sort A new reality? An empirical study on consumers´ adoption criteria for mixed reality technologies
author Volk, Sandra
author_facet Volk, Sandra
author_role author
dc.contributor.none.fl_str_mv Castro, João
RUN
dc.contributor.author.fl_str_mv Volk, Sandra
dc.subject.por.fl_str_mv Mixed reality
Virtual environments
Technology adoption
Technology innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Mixed reality
Virtual environments
Technology adoption
Technology innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Identified through Gartner’s Hype Cycle, Mixed Reality (MR) technologies are situated at a turning point. To assess thepotential for mainstream adoption, the present Work Project investigates adoption criteria based on a statistical examination of Davis’ modified Technology Acceptance Model. Correspondingdata has been captured by 158 survey participants and an additionalinterview with Microsoft provided validation from an industry perspective.As a result, personal innovativeness, perceived usefulness,behavioral intentionand perceived ease of use are the main adoptioncriteria for MR technologies.Moreover, users prefer experiences close to the real environment, wherefore Augmented Reality capabilities should be integrated in existing devices like smartphones.To increase the adoption, vendors should especially focus onpersonalization possibilitiesand leverage innovation from commercial business, since these applications helpto drive consumer adoption.Prospectively, vendors of MR technologies can consider the presented researchto verify and adapt their development and investment strategies.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-17
2020-01
2020-01-17T00:00:00Z
2023-01-31T01:30:49Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/104479
TID:202492737
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identifier_str_mv TID:202492737
dc.language.iso.fl_str_mv eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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