Digital influencers and brands: What the customers are seeking when follow an influencer

Detalhes bibliográficos
Autor(a) principal: Carvalho, Brenno Eccard de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/127015
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Digital influencers and brands: What the customers are seeking when follow an influencerDigital InfluencersSocial MediaBrandingMarketingConsumer BehaviourInfluencer MarketingDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNew behaviours are showing up, changing the way customers consume brands and communicate with them. New technologies, new players, new devices, new lifestyles are now a reality. With all these changes, new businesses relationships were born. This project aims to study and understand the patterns who have been guided the partnerships between brands and digital influencers. The first step will lead to the main goal, which is to understand what the customers are seeking when follow an influencer. Exploratory methods, such as case studies, will be used to identify and extract insights from these relationships. Conclusive methods, such as quantitative research, will be used to validate these aspects that have been sought during the last years. The outcomes of this study could be used by professionals who would like to make use of these strategies in their own businesses. The study will also allow generalizations within the B2C market.Coelho, Pedro Miguel Pereira SimõesRUNCarvalho, Brenno Eccard de2021-11-02T14:01:54Z2021-10-072021-10-07T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127015TID:202782115enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:08Zoai:run.unl.pt:10362/127015Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:00.685212Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Digital influencers and brands: What the customers are seeking when follow an influencer
title Digital influencers and brands: What the customers are seeking when follow an influencer
spellingShingle Digital influencers and brands: What the customers are seeking when follow an influencer
Carvalho, Brenno Eccard de
Digital Influencers
Social Media
Branding
Marketing
Consumer Behaviour
Influencer Marketing
title_short Digital influencers and brands: What the customers are seeking when follow an influencer
title_full Digital influencers and brands: What the customers are seeking when follow an influencer
title_fullStr Digital influencers and brands: What the customers are seeking when follow an influencer
title_full_unstemmed Digital influencers and brands: What the customers are seeking when follow an influencer
title_sort Digital influencers and brands: What the customers are seeking when follow an influencer
author Carvalho, Brenno Eccard de
author_facet Carvalho, Brenno Eccard de
author_role author
dc.contributor.none.fl_str_mv Coelho, Pedro Miguel Pereira Simões
RUN
dc.contributor.author.fl_str_mv Carvalho, Brenno Eccard de
dc.subject.por.fl_str_mv Digital Influencers
Social Media
Branding
Marketing
Consumer Behaviour
Influencer Marketing
topic Digital Influencers
Social Media
Branding
Marketing
Consumer Behaviour
Influencer Marketing
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-11-02T14:01:54Z
2021-10-07
2021-10-07T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/127015
TID:202782115
url http://hdl.handle.net/10362/127015
identifier_str_mv TID:202782115
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.mail.fl_str_mv
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