Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/43822 |
Resumo: | This article analyzes consumer, local producer, and retailer green orientation regarding local food production and consumption in an urban food market context. This approach extends previous research, mainly focused on green orientation of consumers, by including a broader analysis of the perceptions of different relevant stakeholders. For this purpose, an empirical study was carried out in the context of a local urban market of a medium-sized city through the application of a survey to producers, retailers, and consumers, which included a green orientation scale. Results showed that local consumers and local retailers have a similar high level of green orientation, while local producers are less green-oriented. These conclusions highlight the importance of the green “values” in local communities and the need to reinforce marketing efforts and specific training programs to different stakeholders, namely local producers focused on sustainability. |
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Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food marketMarketingGreen orientationSustainabilityUrban food marketsLocal productsThis article analyzes consumer, local producer, and retailer green orientation regarding local food production and consumption in an urban food market context. This approach extends previous research, mainly focused on green orientation of consumers, by including a broader analysis of the perceptions of different relevant stakeholders. For this purpose, an empirical study was carried out in the context of a local urban market of a medium-sized city through the application of a survey to producers, retailers, and consumers, which included a green orientation scale. Results showed that local consumers and local retailers have a similar high level of green orientation, while local producers are less green-oriented. These conclusions highlight the importance of the green “values” in local communities and the need to reinforce marketing efforts and specific training programs to different stakeholders, namely local producers focused on sustainability.Repositório ComumXara-Brasil, DuarteCordeiro, João Pedro PinaCarvalho, Luísa Margarida CagicaPardal, PedroSilveira, Paulo Duarte2023-02-14T11:02:51Z2023-022023-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/43822engXara-Brasil, D., Cordeiro, J.P., Carvalho, L.G., Pardal, P., & Silveira, P.D. (2023). Consumer, Retailer, and Producer Green Orientation as a Marketing Driver: An Empirical Study in an Urban Food Market. Sustainability, 15(4), 3439, 1-14. https://doi.org/10.3390/su150434392071-105010.3390/su15043439info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T09:57:33Zoai:comum.rcaap.pt:10400.26/43822Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:13:00.694287Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market |
title |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market |
spellingShingle |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market Xara-Brasil, Duarte Marketing Green orientation Sustainability Urban food markets Local products |
title_short |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market |
title_full |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market |
title_fullStr |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market |
title_full_unstemmed |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market |
title_sort |
Consumer, retailer, and producer green orientation as a marketing driver: an empirical study in an urban food market |
author |
Xara-Brasil, Duarte |
author_facet |
Xara-Brasil, Duarte Cordeiro, João Pedro Pina Carvalho, Luísa Margarida Cagica Pardal, Pedro Silveira, Paulo Duarte |
author_role |
author |
author2 |
Cordeiro, João Pedro Pina Carvalho, Luísa Margarida Cagica Pardal, Pedro Silveira, Paulo Duarte |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
Repositório Comum |
dc.contributor.author.fl_str_mv |
Xara-Brasil, Duarte Cordeiro, João Pedro Pina Carvalho, Luísa Margarida Cagica Pardal, Pedro Silveira, Paulo Duarte |
dc.subject.por.fl_str_mv |
Marketing Green orientation Sustainability Urban food markets Local products |
topic |
Marketing Green orientation Sustainability Urban food markets Local products |
description |
This article analyzes consumer, local producer, and retailer green orientation regarding local food production and consumption in an urban food market context. This approach extends previous research, mainly focused on green orientation of consumers, by including a broader analysis of the perceptions of different relevant stakeholders. For this purpose, an empirical study was carried out in the context of a local urban market of a medium-sized city through the application of a survey to producers, retailers, and consumers, which included a green orientation scale. Results showed that local consumers and local retailers have a similar high level of green orientation, while local producers are less green-oriented. These conclusions highlight the importance of the green “values” in local communities and the need to reinforce marketing efforts and specific training programs to different stakeholders, namely local producers focused on sustainability. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-02-14T11:02:51Z 2023-02 2023-02-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/43822 |
url |
http://hdl.handle.net/10400.26/43822 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Xara-Brasil, D., Cordeiro, J.P., Carvalho, L.G., Pardal, P., & Silveira, P.D. (2023). Consumer, Retailer, and Producer Green Orientation as a Marketing Driver: An Empirical Study in an Urban Food Market. Sustainability, 15(4), 3439, 1-14. https://doi.org/10.3390/su15043439 2071-1050 10.3390/su15043439 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799135403855314944 |