Innovation in retail banking: changing the university students perspective of banking
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/69910 |
Resumo: | Banking related topics have always been out of interest for the Portuguese university students segment. This segment has very limited need for traditional bank offers and therefore has always been disconnected from the industry. Banks have been trying to reach the segment, by providing short-term benefits and marketing campaigns focused on creating new accounts. This approach has proved unfruitful, as students see the lack of customer-centered offers and do not identify with banking as a whole. Thus, they close their accounts shortly after they open them, roughly half closing the accounts before they are finished with higher education. Banks need to, therefore, change its image and offer on the university students’ segment in order to become more relevant. The aim of this Work Project is to design a long-term customer-centered product which is connected to the real needs of university students, while providing value to the Bank. |
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Innovation in retail banking: changing the university students perspective of bankingInnovationValidationUniversity students and bankingDomínio/Área Científica::Ciências Sociais::Economia e GestãoBanking related topics have always been out of interest for the Portuguese university students segment. This segment has very limited need for traditional bank offers and therefore has always been disconnected from the industry. Banks have been trying to reach the segment, by providing short-term benefits and marketing campaigns focused on creating new accounts. This approach has proved unfruitful, as students see the lack of customer-centered offers and do not identify with banking as a whole. Thus, they close their accounts shortly after they open them, roughly half closing the accounts before they are finished with higher education. Banks need to, therefore, change its image and offer on the university students’ segment in order to become more relevant. The aim of this Work Project is to design a long-term customer-centered product which is connected to the real needs of university students, while providing value to the Bank.Duarte, Miguel MuñozMannebach, TeresaRUNCinanni, Andrea CaccamoCompleto, Henrique VilhenaLuz, Margarida Vila2019-05-17T10:01:32Z2019-01-162019-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/69910TID:202227138enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:33:09Zoai:run.unl.pt:10362/69910Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:35:01.912076Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Innovation in retail banking: changing the university students perspective of banking |
title |
Innovation in retail banking: changing the university students perspective of banking |
spellingShingle |
Innovation in retail banking: changing the university students perspective of banking Cinanni, Andrea Caccamo Innovation Validation University students and banking Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Innovation in retail banking: changing the university students perspective of banking |
title_full |
Innovation in retail banking: changing the university students perspective of banking |
title_fullStr |
Innovation in retail banking: changing the university students perspective of banking |
title_full_unstemmed |
Innovation in retail banking: changing the university students perspective of banking |
title_sort |
Innovation in retail banking: changing the university students perspective of banking |
author |
Cinanni, Andrea Caccamo |
author_facet |
Cinanni, Andrea Caccamo Completo, Henrique Vilhena Luz, Margarida Vila |
author_role |
author |
author2 |
Completo, Henrique Vilhena Luz, Margarida Vila |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Duarte, Miguel Muñoz Mannebach, Teresa RUN |
dc.contributor.author.fl_str_mv |
Cinanni, Andrea Caccamo Completo, Henrique Vilhena Luz, Margarida Vila |
dc.subject.por.fl_str_mv |
Innovation Validation University students and banking Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Innovation Validation University students and banking Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Banking related topics have always been out of interest for the Portuguese university students segment. This segment has very limited need for traditional bank offers and therefore has always been disconnected from the industry. Banks have been trying to reach the segment, by providing short-term benefits and marketing campaigns focused on creating new accounts. This approach has proved unfruitful, as students see the lack of customer-centered offers and do not identify with banking as a whole. Thus, they close their accounts shortly after they open them, roughly half closing the accounts before they are finished with higher education. Banks need to, therefore, change its image and offer on the university students’ segment in order to become more relevant. The aim of this Work Project is to design a long-term customer-centered product which is connected to the real needs of university students, while providing value to the Bank. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-05-17T10:01:32Z 2019-01-16 2019-01-16T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/69910 TID:202227138 |
url |
http://hdl.handle.net/10362/69910 |
identifier_str_mv |
TID:202227138 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137971831570432 |