Innovation in the banking industry: creating value for the new wave of seniors

Detalhes bibliográficos
Autor(a) principal: Coelho, Jorge Alexandre
Data de Publicação: 2018
Outros Autores: Belanger, Mathilde Emilie
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/52263
Resumo: Powerful forces are driving an ongoing transformation of the banking industry. Technological and digital disruption, new regulation and adverse economic conditions are making it increasingly difficult for traditional players to maintain their position in the market. These challenges can be overcome with a customer-centric approach, using innovation to tailor the product offering to customers’ evolving needs at different stages in life. The demographic population ageing is making new seniors a critical customer segment to address. The aim of this Work Project is to come up with a concept that brings value to the new wave of seniors.
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spelling Innovation in the banking industry: creating value for the new wave of seniorsInnovationEntrepreneurshipBankingNew seniorsDomínio/Área Científica::Ciências Sociais::Economia e GestãoPowerful forces are driving an ongoing transformation of the banking industry. Technological and digital disruption, new regulation and adverse economic conditions are making it increasingly difficult for traditional players to maintain their position in the market. These challenges can be overcome with a customer-centric approach, using innovation to tailor the product offering to customers’ evolving needs at different stages in life. The demographic population ageing is making new seniors a critical customer segment to address. The aim of this Work Project is to come up with a concept that brings value to the new wave of seniors.Duarte, Miguel MunozMannebach, TeresaRUNCoelho, Jorge AlexandreBelanger, Mathilde Emilie2021-06-30T00:30:16Z2018-06-062018-06-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/52263TID:201974657enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:26:02Zoai:run.unl.pt:10362/52263Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:32:31.799516Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Innovation in the banking industry: creating value for the new wave of seniors
title Innovation in the banking industry: creating value for the new wave of seniors
spellingShingle Innovation in the banking industry: creating value for the new wave of seniors
Coelho, Jorge Alexandre
Innovation
Entrepreneurship
Banking
New seniors
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Innovation in the banking industry: creating value for the new wave of seniors
title_full Innovation in the banking industry: creating value for the new wave of seniors
title_fullStr Innovation in the banking industry: creating value for the new wave of seniors
title_full_unstemmed Innovation in the banking industry: creating value for the new wave of seniors
title_sort Innovation in the banking industry: creating value for the new wave of seniors
author Coelho, Jorge Alexandre
author_facet Coelho, Jorge Alexandre
Belanger, Mathilde Emilie
author_role author
author2 Belanger, Mathilde Emilie
author2_role author
dc.contributor.none.fl_str_mv Duarte, Miguel Munoz
Mannebach, Teresa
RUN
dc.contributor.author.fl_str_mv Coelho, Jorge Alexandre
Belanger, Mathilde Emilie
dc.subject.por.fl_str_mv Innovation
Entrepreneurship
Banking
New seniors
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Innovation
Entrepreneurship
Banking
New seniors
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Powerful forces are driving an ongoing transformation of the banking industry. Technological and digital disruption, new regulation and adverse economic conditions are making it increasingly difficult for traditional players to maintain their position in the market. These challenges can be overcome with a customer-centric approach, using innovation to tailor the product offering to customers’ evolving needs at different stages in life. The demographic population ageing is making new seniors a critical customer segment to address. The aim of this Work Project is to come up with a concept that brings value to the new wave of seniors.
publishDate 2018
dc.date.none.fl_str_mv 2018-06-06
2018-06-06T00:00:00Z
2021-06-30T00:30:16Z
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format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/52263
TID:201974657
url http://hdl.handle.net/10362/52263
identifier_str_mv TID:201974657
dc.language.iso.fl_str_mv eng
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