The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/24049 |
Resumo: | This dissertation aims to understand the impact of influencers on involvement, belief and purchase intention in the healthy food industry. The research explores in detail the extent to which two main factors of influencer perceived credibility and their ability to engage the consumer, have an impact on the variables analyzed: involvement with healthy choices, positive beliefs about healthy choices and purchase intention related to healthy food choices. The study follows an experimental design with results analyzed between two groups of subjects: one exposed to an influencer post on the social network Instagram and another one who was not subjected to any post. The results analysis between the two groups reveals, first, that influencers have a statistically significant impact on the consumer's involvement, belief and purchase intention in healthy food choices. The analysis also confirms that the perceived credibility of the influencer and its ability to engage the consumer both have an impact on the consumer's involvement, belief and purchase intention in the healthy food industry. |
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The role of influencers on consumer involvement, belief and purchase intent in the healthy food industrySocial media influencersHealthy foodConsumer involvementCrença -- BeliefPurchase intentionInfluenciadores de social mediaAlimentação saudávelEnvolvimento do consumidorIntenção de compraThis dissertation aims to understand the impact of influencers on involvement, belief and purchase intention in the healthy food industry. The research explores in detail the extent to which two main factors of influencer perceived credibility and their ability to engage the consumer, have an impact on the variables analyzed: involvement with healthy choices, positive beliefs about healthy choices and purchase intention related to healthy food choices. The study follows an experimental design with results analyzed between two groups of subjects: one exposed to an influencer post on the social network Instagram and another one who was not subjected to any post. The results analysis between the two groups reveals, first, that influencers have a statistically significant impact on the consumer's involvement, belief and purchase intention in healthy food choices. The analysis also confirms that the perceived credibility of the influencer and its ability to engage the consumer both have an impact on the consumer's involvement, belief and purchase intention in the healthy food industry.A presente dissertação tem como objetivo compreender o impacto dos influenciadores no envolvimento, crença e intenção de compra na indústria de alimentos saudáveis. A pesquisa explora detalhadamente até que ponto dois fatores principais - a credibilidade percebida e a aptidão para envolver o consumidor, por parte do influenciador - têm impacto nas variáveis analisadas: envolvimento com escolhas saudáveis, crenças positivais sobre escolhas saudáveis e intenção de compra em relação a escolhas alimentares saudáveis. O estudo segue um desenho experimental com resultados analisados entre dois grupos de sujeitos: um que foi exposto a um post de um influenciador na rede social Instagram e outro que não foi sujeito a qualquer post. A análise dos resultados entre os dois grupos revela, em primeiro lugar, que os influenciadores têm impacto estatisticamente significativo no envolvimento, na crença e na intenção de compra do consumidor em alimentos saudáveis. A análise confirma também que a credibilidade percebida do influenciador e a aptidão para envolver o consumidor têm um impacto no envolvimento, na crença e na intenção de compra do consumidor na indústria de alimentos saudáveis.2022-09-21T00:00:00Z2021-09-21T00:00:00Z2021-09-212021-06info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/24049TID:202786820engMarinier, Chloéinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:25:23Zoai:repositorio.iscte-iul.pt:10071/24049Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:11:30.284480Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
title |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
spellingShingle |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry Marinier, Chloé Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
title_short |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
title_full |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
title_fullStr |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
title_full_unstemmed |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
title_sort |
The role of influencers on consumer involvement, belief and purchase intent in the healthy food industry |
author |
Marinier, Chloé |
author_facet |
Marinier, Chloé |
author_role |
author |
dc.contributor.author.fl_str_mv |
Marinier, Chloé |
dc.subject.por.fl_str_mv |
Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
topic |
Social media influencers Healthy food Consumer involvement Crença -- Belief Purchase intention Influenciadores de social media Alimentação saudável Envolvimento do consumidor Intenção de compra |
description |
This dissertation aims to understand the impact of influencers on involvement, belief and purchase intention in the healthy food industry. The research explores in detail the extent to which two main factors of influencer perceived credibility and their ability to engage the consumer, have an impact on the variables analyzed: involvement with healthy choices, positive beliefs about healthy choices and purchase intention related to healthy food choices. The study follows an experimental design with results analyzed between two groups of subjects: one exposed to an influencer post on the social network Instagram and another one who was not subjected to any post. The results analysis between the two groups reveals, first, that influencers have a statistically significant impact on the consumer's involvement, belief and purchase intention in healthy food choices. The analysis also confirms that the perceived credibility of the influencer and its ability to engage the consumer both have an impact on the consumer's involvement, belief and purchase intention in the healthy food industry. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-21T00:00:00Z 2021-09-21 2021-06 2022-09-21T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/24049 TID:202786820 |
url |
http://hdl.handle.net/10071/24049 |
identifier_str_mv |
TID:202786820 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134669928660992 |