Re-evaluation of central America drug market where to start?: an internationalization analysis

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Bianca
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17580
Resumo: Atral is a Portuguese Pharmaceutical firm devoted to the production of finished drugs. Due to domestic market hurdles, Atral is now, more than ever, focused in the world. The Central America region seams alluring due to its context alignment with firm’s resources bundle. As Atral should approach one regional country at a time, the purpose of this thesis is to find out the most suitable country to approach now. Hence a tailored scoring model was applied, based on contexts analysis and importance of benchmarking indicators to both firm and industry. Upon analysis of the highest scored country, the most appropriate entry modes were assessed.
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spelling Re-evaluation of central America drug market where to start?: an internationalization analysisCentral AmericaInternationalizationPharmaceutical industryPanamaDomínio/Área Científica::Ciências Sociais::Economia e GestãoAtral is a Portuguese Pharmaceutical firm devoted to the production of finished drugs. Due to domestic market hurdles, Atral is now, more than ever, focused in the world. The Central America region seams alluring due to its context alignment with firm’s resources bundle. As Atral should approach one regional country at a time, the purpose of this thesis is to find out the most suitable country to approach now. Hence a tailored scoring model was applied, based on contexts analysis and importance of benchmarking indicators to both firm and industry. Upon analysis of the highest scored country, the most appropriate entry modes were assessed.Alves, SaraRUNGonçalves, Bianca2017-01-30T01:30:13Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17580TID:201530856enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:41Zoai:run.unl.pt:10362/17580Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:04.646395Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Re-evaluation of central America drug market where to start?: an internationalization analysis
title Re-evaluation of central America drug market where to start?: an internationalization analysis
spellingShingle Re-evaluation of central America drug market where to start?: an internationalization analysis
Gonçalves, Bianca
Central America
Internationalization
Pharmaceutical industry
Panama
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Re-evaluation of central America drug market where to start?: an internationalization analysis
title_full Re-evaluation of central America drug market where to start?: an internationalization analysis
title_fullStr Re-evaluation of central America drug market where to start?: an internationalization analysis
title_full_unstemmed Re-evaluation of central America drug market where to start?: an internationalization analysis
title_sort Re-evaluation of central America drug market where to start?: an internationalization analysis
author Gonçalves, Bianca
author_facet Gonçalves, Bianca
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Gonçalves, Bianca
dc.subject.por.fl_str_mv Central America
Internationalization
Pharmaceutical industry
Panama
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Central America
Internationalization
Pharmaceutical industry
Panama
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Atral is a Portuguese Pharmaceutical firm devoted to the production of finished drugs. Due to domestic market hurdles, Atral is now, more than ever, focused in the world. The Central America region seams alluring due to its context alignment with firm’s resources bundle. As Atral should approach one regional country at a time, the purpose of this thesis is to find out the most suitable country to approach now. Hence a tailored scoring model was applied, based on contexts analysis and importance of benchmarking indicators to both firm and industry. Upon analysis of the highest scored country, the most appropriate entry modes were assessed.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2017-01-30T01:30:13Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17580
TID:201530856
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identifier_str_mv TID:201530856
dc.language.iso.fl_str_mv eng
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