Examining the relationship between online distribution channels and tourist satisfaction and loyalty
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/1889 |
Resumo: | Although the Internet and e-commerce have contributed positively to the tourism sector, there is not much empirical research on the transformation of distribution channels or that considers the use of the Internet in travel planning as an antecedent of tourist satisfaction and loyalty. This paper aims to test the influence of online distribution channels in trip planning by tourists on their general satisfaction level and their loyalty towards the destination and to differentiate the profile of digital and traditional tourists. Quantitative research techniques are used to analyse the dataset of 1,387 surveys of tourists visiting the province of Burgos, Spain. Among those surveyed, 65% search for information online and 54% book or pay for services online. According to ordinal regression analysis, the use of online channels does not significantly influence the level of satisfaction, but according to binary logistic regression, it does significantly influence loyalty. The findings provide valuable information for developing marketing strategies in tourism organisations and support decision-makers in creating competitive tourism destinations that are resilient to the demographic challenge of depopulation. |
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Examining the relationship between online distribution channels and tourist satisfaction and loyaltyTourism Distribution SystemInternet Travel PaymentInternet Travel PlanningTrip SatisfactionTourist Destination LoyaltyOnline ChannelAlthough the Internet and e-commerce have contributed positively to the tourism sector, there is not much empirical research on the transformation of distribution channels or that considers the use of the Internet in travel planning as an antecedent of tourist satisfaction and loyalty. This paper aims to test the influence of online distribution channels in trip planning by tourists on their general satisfaction level and their loyalty towards the destination and to differentiate the profile of digital and traditional tourists. Quantitative research techniques are used to analyse the dataset of 1,387 surveys of tourists visiting the province of Burgos, Spain. Among those surveyed, 65% search for information online and 54% book or pay for services online. According to ordinal regression analysis, the use of online channels does not significantly influence the level of satisfaction, but according to binary logistic regression, it does significantly influence loyalty. The findings provide valuable information for developing marketing strategies in tourism organisations and support decision-makers in creating competitive tourism destinations that are resilient to the demographic challenge of depopulation.University of Algarve2023-10-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1889Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 4 (2023); 7-20Tourism & Management Studies; Vol. 19 N.º 4 (2023); 7-20Tourism & Management Studies; Vol. 19 No. 4 (2023); 7-20Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 4 (2023); 7-202182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1889https://tmstudies.net/index.php/ectms/article/view/1889/pdf_412Copyright (c) 2023 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessAntón Maraña, PaulaPuche Regaliza, Julio CésarArranz Val, PabloAparicio Castillo, Santiago2024-01-17T15:29:55Zoai:ojs.pkp.sfu.ca:article/1889Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:34.725864Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty |
title |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty |
spellingShingle |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty Antón Maraña, Paula Tourism Distribution System Internet Travel Payment Internet Travel Planning Trip Satisfaction Tourist Destination Loyalty Online Channel |
title_short |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty |
title_full |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty |
title_fullStr |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty |
title_full_unstemmed |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty |
title_sort |
Examining the relationship between online distribution channels and tourist satisfaction and loyalty |
author |
Antón Maraña, Paula |
author_facet |
Antón Maraña, Paula Puche Regaliza, Julio César Arranz Val, Pablo Aparicio Castillo, Santiago |
author_role |
author |
author2 |
Puche Regaliza, Julio César Arranz Val, Pablo Aparicio Castillo, Santiago |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Antón Maraña, Paula Puche Regaliza, Julio César Arranz Val, Pablo Aparicio Castillo, Santiago |
dc.subject.por.fl_str_mv |
Tourism Distribution System Internet Travel Payment Internet Travel Planning Trip Satisfaction Tourist Destination Loyalty Online Channel |
topic |
Tourism Distribution System Internet Travel Payment Internet Travel Planning Trip Satisfaction Tourist Destination Loyalty Online Channel |
description |
Although the Internet and e-commerce have contributed positively to the tourism sector, there is not much empirical research on the transformation of distribution channels or that considers the use of the Internet in travel planning as an antecedent of tourist satisfaction and loyalty. This paper aims to test the influence of online distribution channels in trip planning by tourists on their general satisfaction level and their loyalty towards the destination and to differentiate the profile of digital and traditional tourists. Quantitative research techniques are used to analyse the dataset of 1,387 surveys of tourists visiting the province of Burgos, Spain. Among those surveyed, 65% search for information online and 54% book or pay for services online. According to ordinal regression analysis, the use of online channels does not significantly influence the level of satisfaction, but according to binary logistic regression, it does significantly influence loyalty. The findings provide valuable information for developing marketing strategies in tourism organisations and support decision-makers in creating competitive tourism destinations that are resilient to the demographic challenge of depopulation. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1889 |
url |
https://tmstudies.net/index.php/ectms/article/view/1889 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1889 https://tmstudies.net/index.php/ectms/article/view/1889/pdf_412 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 4 (2023); 7-20 Tourism & Management Studies; Vol. 19 N.º 4 (2023); 7-20 Tourism & Management Studies; Vol. 19 No. 4 (2023); 7-20 Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 4 (2023); 7-20 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799136449871740928 |