Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social

Detalhes bibliográficos
Autor(a) principal: Quaresma, Martim Pardal Agarez
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9614
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo SocialCRMNonprofitSuccessful implementationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe following Work Project analyzes the implementation of a Customer Relationship Management tool in Instituto de Empreendedorismo Social, a Portuguese nonprofit that does research and provides training on Social Entrepreneurship (S.E.). Existing literature was revised, IES was analyzed, and conclusions were taen in order to develop a proposal for the successful implementation of Salesforce.com, the chosen CRM tool.NSBE - UNLCardoso, ElizabeteRUNQuaresma, Martim Pardal Agarez2013-05-14T14:57:50Z2012-062012-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9614enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:51Zoai:run.unl.pt:10362/9614Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:56.278064Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
spellingShingle Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
Quaresma, Martim Pardal Agarez
CRM
Nonprofit
Successful implementation
title_short Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_full Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_fullStr Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_full_unstemmed Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_sort Business planning in nonprofit: Laying the ground for customer relationship management in Instituto de Empreendedorismo Social
author Quaresma, Martim Pardal Agarez
author_facet Quaresma, Martim Pardal Agarez
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Quaresma, Martim Pardal Agarez
dc.subject.por.fl_str_mv CRM
Nonprofit
Successful implementation
topic CRM
Nonprofit
Successful implementation
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-06
2012-06-01T00:00:00Z
2013-05-14T14:57:50Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9614
url http://hdl.handle.net/10362/9614
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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