Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social

Detalhes bibliográficos
Autor(a) principal: Tunes, Pedro Antunes Vivas
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9622
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo SocialNonprofitCRMSocial entrepreneurshipA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsWith a growing scope of business, IES felt the need to better structure its internal information and processes so a one-on-one communication strategy with its stakeholders, a key competitive advantage, could be maintained. This work project intends to lay the ground for CRM implementation in IES, reviewing the literature on relationship marketing and analyzing the environment and context in which the institute functions and its day-today operations. The results suggest that IES could benefit from the implementation of the Salesforce.com CRM cloud-based software, creating interrelated databases for its three main groups of stakeholders – social entrepreneurs, social initiatives and entities.NSBE - UNLCardoso, ElizabeteRUNTunes, Pedro Antunes Vivas2013-05-14T15:34:56Z2012-062012-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9622enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:53Zoai:run.unl.pt:10362/9622Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:56.611405Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
spellingShingle Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
Tunes, Pedro Antunes Vivas
Nonprofit
CRM
Social entrepreneurship
title_short Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_full Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_fullStr Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_full_unstemmed Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
title_sort Business planning in nonprofit: laying the ground for customer relationship management in Instituto de Empreendedorismo Social
author Tunes, Pedro Antunes Vivas
author_facet Tunes, Pedro Antunes Vivas
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Tunes, Pedro Antunes Vivas
dc.subject.por.fl_str_mv Nonprofit
CRM
Social entrepreneurship
topic Nonprofit
CRM
Social entrepreneurship
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-06
2012-06-01T00:00:00Z
2013-05-14T15:34:56Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9622
url http://hdl.handle.net/10362/9622
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.mail.fl_str_mv
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