Impact of wine labels change on consumer preferences - The case of Fiuza & Bright
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/18249 |
Resumo: | The purpose of this thesis is to understand if the change on the labels of a specific winery Fiuza & Bright has a positive impact on consumer preferences. A survey was conducted in order to evaluate if the consumer prefers the new labels, when comparing with the previous ones. Consumer preferences and the features that can influence consumer-purchasing decisions were also evaluated. There were 447 surveys considered valid and findings indicate that almost 50% of the interviewed still prefer the previous labels, when comparing with the redesigned ones. Despite that, the new labels were considered to be more attractive, more in line with the winery’s history and the whole wine range is more uniform with the new design. Another positive conclusion is that almost none of the interviewed individuals will decrease their consumption of Fiuza wines because of the new labels, which gives the winery leverage concerning this matter. Keywords: |
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Impact of wine labels change on consumer preferences - The case of Fiuza & BrightConsumer preferencesRedesigning wine labelsFiuza & BrightDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this thesis is to understand if the change on the labels of a specific winery Fiuza & Bright has a positive impact on consumer preferences. A survey was conducted in order to evaluate if the consumer prefers the new labels, when comparing with the previous ones. Consumer preferences and the features that can influence consumer-purchasing decisions were also evaluated. There were 447 surveys considered valid and findings indicate that almost 50% of the interviewed still prefer the previous labels, when comparing with the redesigned ones. Despite that, the new labels were considered to be more attractive, more in line with the winery’s history and the whole wine range is more uniform with the new design. Another positive conclusion is that almost none of the interviewed individuals will decrease their consumption of Fiuza wines because of the new labels, which gives the winery leverage concerning this matter. Keywords:Cardoso, ElizabeteRUNAbegão, Manuel Lopes Corregedor2016-06-17T10:27:25Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/18249TID:201473267enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:57:04Zoai:run.unl.pt:10362/18249Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:36.048536Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright |
title |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright |
spellingShingle |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright Abegão, Manuel Lopes Corregedor Consumer preferences Redesigning wine labels Fiuza & Bright Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright |
title_full |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright |
title_fullStr |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright |
title_full_unstemmed |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright |
title_sort |
Impact of wine labels change on consumer preferences - The case of Fiuza & Bright |
author |
Abegão, Manuel Lopes Corregedor |
author_facet |
Abegão, Manuel Lopes Corregedor |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardoso, Elizabete RUN |
dc.contributor.author.fl_str_mv |
Abegão, Manuel Lopes Corregedor |
dc.subject.por.fl_str_mv |
Consumer preferences Redesigning wine labels Fiuza & Bright Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer preferences Redesigning wine labels Fiuza & Bright Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The purpose of this thesis is to understand if the change on the labels of a specific winery Fiuza & Bright has a positive impact on consumer preferences. A survey was conducted in order to evaluate if the consumer prefers the new labels, when comparing with the previous ones. Consumer preferences and the features that can influence consumer-purchasing decisions were also evaluated. There were 447 surveys considered valid and findings indicate that almost 50% of the interviewed still prefer the previous labels, when comparing with the redesigned ones. Despite that, the new labels were considered to be more attractive, more in line with the winery’s history and the whole wine range is more uniform with the new design. Another positive conclusion is that almost none of the interviewed individuals will decrease their consumption of Fiuza wines because of the new labels, which gives the winery leverage concerning this matter. Keywords: |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-06-17T10:27:25Z 2016-01 2016-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/18249 TID:201473267 |
url |
http://hdl.handle.net/10362/18249 |
identifier_str_mv |
TID:201473267 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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