People´s subconscious feelings about CBD (canabidiol)

Detalhes bibliográficos
Autor(a) principal: Machado, Afonso Costa Gomes Graça
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/148831
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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spelling People´s subconscious feelings about CBD (canabidiol)TABUCannabidiolEducatingMarket ResearchProject Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceThe cannabis sector in Portugal, as well as in Europe, is going through a long journey towards its regulation and legalization. Opinions are divided on the two sides of the coin, with some who argue with support in some scientific studies already carried out that cannabis has positive therapeutic properties, however, in an opposite opinion we have its negative connotation to the drug and its psychoactive effects. As this plant has several components and THC (Tetrahydrocannabinol) is the only responsible for the psychoactive effects, due to a generalization the perception of CBD (Cannabidiol) has also been affected. Currently, the CBD (Cannabidiol) suffers from a serious problem of transparency and honesty, which means that society is still not properly informed about this substance, making room for fraud and other suspicions. The focus of this study will be to understand the current perception of CBD (Cannabidiol) by the Portuguese population and to understand how this affects the market and how the situation can be changed/improved. For this, the study will be supported by an analysis of scientific literature and build a qualitative market research and apply it in focus group to draw conclusions based on the opinions of potential consumers.Szabó-Douat, TeodóraRUNMachado, Afonso Costa Gomes Graça2023-02-08T12:13:59Z2023-01-232023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/148831TID:203216601enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:30:33Zoai:run.unl.pt:10362/148831Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:30.702108Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv People´s subconscious feelings about CBD (canabidiol)
title People´s subconscious feelings about CBD (canabidiol)
spellingShingle People´s subconscious feelings about CBD (canabidiol)
Machado, Afonso Costa Gomes Graça
TABU
Cannabidiol
Educating
Market Research
title_short People´s subconscious feelings about CBD (canabidiol)
title_full People´s subconscious feelings about CBD (canabidiol)
title_fullStr People´s subconscious feelings about CBD (canabidiol)
title_full_unstemmed People´s subconscious feelings about CBD (canabidiol)
title_sort People´s subconscious feelings about CBD (canabidiol)
author Machado, Afonso Costa Gomes Graça
author_facet Machado, Afonso Costa Gomes Graça
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Machado, Afonso Costa Gomes Graça
dc.subject.por.fl_str_mv TABU
Cannabidiol
Educating
Market Research
topic TABU
Cannabidiol
Educating
Market Research
description Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-02-08T12:13:59Z
2023-01-23
2023-01-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/148831
TID:203216601
url http://hdl.handle.net/10362/148831
identifier_str_mv TID:203216601
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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