How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products

Detalhes bibliográficos
Autor(a) principal: Castilho, Tatiana Soares
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/119706
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
id RCAP_22d66e6f0edd302fb74b0bb535a32e98
oai_identifier_str oai:run.unl.pt:10362/119706
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury productsAttitudes toward CounterfeitingCustomer JourneyCounterfeit Luxury ProductPersonal MotivationsBrand ProminenceCustomer-brand AttachmentDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMCounterfeiting of famous luxury brands with high visibility is an ever-growing global industry. Customers who purchase counterfeit luxury products seek social status or social approval. The seek for social status, or social approval creates the need to purchase a product from a brand that is easy to recognize when exposed to others (i.e. brand prominence). Moreover, with the growth of the counterfeiting phenomenon through social media platforms, customers can obtain information about the product in a fast and accessible way, and new buying behaviors emerge. Thus, this research's main objective is to comprehend how to characterize and influence a counterfeit luxury product's purchase customer journey. It intends to understand the impact of individual and interpersonal factors on customer attitudes towards counterfeiting and comprehend if a counterfeit luxury product's purchase increases brand attachment and customer satisfaction. The findings, obtained through exploratory research, underline that counterfeit luxury products are linked to easy and rapid brand recognition for female customers. The research shows that individual and interpersonal types of factors influence this type of product's purchase intention. Also, and although there is no influence of customer-brand attachment on customer satisfaction, it was found that personal motivations (as an individual factor) positively influence the customer-brand attachment.Rita, Paulo Miguel Rasquinho FerreiraTiago, Maria Teresa Pinheiro de Melo BorgesRUNCastilho, Tatiana Soares2021-05-252024-05-25T00:00:00Z2021-05-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/119706TID:202731901enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:02:19Zoai:run.unl.pt:10362/119706Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:10.229090Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
title How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
spellingShingle How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
Castilho, Tatiana Soares
Attitudes toward Counterfeiting
Customer Journey
Counterfeit Luxury Product
Personal Motivations
Brand Prominence
Customer-brand Attachment
title_short How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
title_full How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
title_fullStr How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
title_full_unstemmed How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
title_sort How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products
author Castilho, Tatiana Soares
author_facet Castilho, Tatiana Soares
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
Tiago, Maria Teresa Pinheiro de Melo Borges
RUN
dc.contributor.author.fl_str_mv Castilho, Tatiana Soares
dc.subject.por.fl_str_mv Attitudes toward Counterfeiting
Customer Journey
Counterfeit Luxury Product
Personal Motivations
Brand Prominence
Customer-brand Attachment
topic Attitudes toward Counterfeiting
Customer Journey
Counterfeit Luxury Product
Personal Motivations
Brand Prominence
Customer-brand Attachment
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2021
dc.date.none.fl_str_mv 2021-05-25
2021-05-25T00:00:00Z
2024-05-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/119706
TID:202731901
url http://hdl.handle.net/10362/119706
identifier_str_mv TID:202731901
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138049949433856

Registros relacionados