Internationalization of Água das Pedras to Tokyo (Japan)
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2013 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/9811 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Internationalization of Água das Pedras to Tokyo (Japan)Água das PedrasUnicerInternationalization projectTokyoJapanA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsÁgua das Pedras is a natural carbonated mineral water exploited and sold by Unicer S.A, a 44% Danish and 56% Portuguese company, the largest beverage company in Portugal1. The market for bottled water in Portugal has been stabilizing in the past years due to its maturity character. At the same time, the expansion of off-trade distribution channels such as supermarkets and large distribution chains associated with the original limited demand for premium waters have been making the market for sparkling water decrease in value. At the moment, exports in Unicer represent 30% of sales and the company had therefore it had decided to focus its internationalization efforts in the beer and water sectors. The most recent internationalization project designed for the brand was its placement in selected cities in Brazil and the US market, under the ‘Projecto Mil Milhões’, aimed at increasing Água das Pedras profit through market expansion. As an alternative to diversify its markets, Tokyo appears as a challenging opportunity that may open a door to the Asian market through Japan. Japan has an interesting dynamics on bottled water and premium beverages, and it is extremely dependent on agri-food imports to maintain the food supply for its population. This WP will clarify Unicer as a consulting report.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNDias, Maria Carlota da Rocha Baptista2013-06-06T10:26:52Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9811enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:08Zoai:run.unl.pt:10362/9811Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:03.182222Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Internationalization of Água das Pedras to Tokyo (Japan) |
| title |
Internationalization of Água das Pedras to Tokyo (Japan) |
| spellingShingle |
Internationalization of Água das Pedras to Tokyo (Japan) Dias, Maria Carlota da Rocha Baptista Água das Pedras Unicer Internationalization project Tokyo Japan |
| title_short |
Internationalization of Água das Pedras to Tokyo (Japan) |
| title_full |
Internationalization of Água das Pedras to Tokyo (Japan) |
| title_fullStr |
Internationalization of Água das Pedras to Tokyo (Japan) |
| title_full_unstemmed |
Internationalization of Água das Pedras to Tokyo (Japan) |
| title_sort |
Internationalization of Água das Pedras to Tokyo (Japan) |
| author |
Dias, Maria Carlota da Rocha Baptista |
| author_facet |
Dias, Maria Carlota da Rocha Baptista |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Dahab, Sónia Soeiro, Filipe Castro RUN |
| dc.contributor.author.fl_str_mv |
Dias, Maria Carlota da Rocha Baptista |
| dc.subject.por.fl_str_mv |
Água das Pedras Unicer Internationalization project Tokyo Japan |
| topic |
Água das Pedras Unicer Internationalization project Tokyo Japan |
| description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| publishDate |
2013 |
| dc.date.none.fl_str_mv |
2013-06-06T10:26:52Z 2013-01 2013-01-01T00:00:00Z |
| dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/9811 |
| url |
http://hdl.handle.net/10362/9811 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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NSBE - UNL |
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NSBE - UNL |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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