Internationalization of Água das Pedras to Tokyo (Japan)

Detalhes bibliográficos
Autor(a) principal: Dias, Maria Carlota da Rocha Baptista
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9811
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Internationalization of Água das Pedras to Tokyo (Japan)Água das PedrasUnicerInternationalization projectTokyoJapanA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsÁgua das Pedras is a natural carbonated mineral water exploited and sold by Unicer S.A, a 44% Danish and 56% Portuguese company, the largest beverage company in Portugal1. The market for bottled water in Portugal has been stabilizing in the past years due to its maturity character. At the same time, the expansion of off-trade distribution channels such as supermarkets and large distribution chains associated with the original limited demand for premium waters have been making the market for sparkling water decrease in value. At the moment, exports in Unicer represent 30% of sales and the company had therefore it had decided to focus its internationalization efforts in the beer and water sectors. The most recent internationalization project designed for the brand was its placement in selected cities in Brazil and the US market, under the ‘Projecto Mil Milhões’, aimed at increasing Água das Pedras profit through market expansion. As an alternative to diversify its markets, Tokyo appears as a challenging opportunity that may open a door to the Asian market through Japan. Japan has an interesting dynamics on bottled water and premium beverages, and it is extremely dependent on agri-food imports to maintain the food supply for its population. This WP will clarify Unicer as a consulting report.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNDias, Maria Carlota da Rocha Baptista2013-06-06T10:26:52Z2013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9811enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:08Zoai:run.unl.pt:10362/9811Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:03.182222Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of Água das Pedras to Tokyo (Japan)
title Internationalization of Água das Pedras to Tokyo (Japan)
spellingShingle Internationalization of Água das Pedras to Tokyo (Japan)
Dias, Maria Carlota da Rocha Baptista
Água das Pedras
Unicer
Internationalization project
Tokyo
Japan
title_short Internationalization of Água das Pedras to Tokyo (Japan)
title_full Internationalization of Água das Pedras to Tokyo (Japan)
title_fullStr Internationalization of Água das Pedras to Tokyo (Japan)
title_full_unstemmed Internationalization of Água das Pedras to Tokyo (Japan)
title_sort Internationalization of Água das Pedras to Tokyo (Japan)
author Dias, Maria Carlota da Rocha Baptista
author_facet Dias, Maria Carlota da Rocha Baptista
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Dias, Maria Carlota da Rocha Baptista
dc.subject.por.fl_str_mv Água das Pedras
Unicer
Internationalization project
Tokyo
Japan
topic Água das Pedras
Unicer
Internationalization project
Tokyo
Japan
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06-06T10:26:52Z
2013-01
2013-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9811
url http://hdl.handle.net/10362/9811
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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