Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications

Detalhes bibliográficos
Autor(a) principal: Kolotouchkina, Olga
Data de Publicação: 2021
Outros Autores: Llorente-Barroso, Carmen, García-Guardia, María Luisa, Pavón, Juan
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v9i3.4043
Resumo: The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period.
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spelling Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implicationsdisability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; JapanThe Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period.Cogitatio2021-08-05info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v9i3.4043oai:ojs.cogitatiopress.com:article/4043Media and Communication; Vol 9, No 3 (2021): Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures; 101-1112183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/4043https://doi.org/10.17645/mac.v9i3.4043https://www.cogitatiopress.com/mediaandcommunication/article/view/4043/4043Copyright (c) 2021 Olga Kolotouchkina, Carmen Llorente-Barroso, María Luisa García-Guardia, Juan Pavónhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKolotouchkina, OlgaLlorente-Barroso, CarmenGarcía-Guardia, María LuisaPavón, Juan2022-12-20T10:57:33Zoai:ojs.cogitatiopress.com:article/4043Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:17.972246Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
spellingShingle Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
Kolotouchkina, Olga
disability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; Japan
title_short Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_full Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_fullStr Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_full_unstemmed Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
title_sort Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications
author Kolotouchkina, Olga
author_facet Kolotouchkina, Olga
Llorente-Barroso, Carmen
García-Guardia, María Luisa
Pavón, Juan
author_role author
author2 Llorente-Barroso, Carmen
García-Guardia, María Luisa
Pavón, Juan
author2_role author
author
author
dc.contributor.author.fl_str_mv Kolotouchkina, Olga
Llorente-Barroso, Carmen
García-Guardia, María Luisa
Pavón, Juan
dc.subject.por.fl_str_mv disability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; Japan
topic disability; Paralympic Games; media; sports communication; Tokyo 2020 Paralympic Games; Japan
description The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-05
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oai:ojs.cogitatiopress.com:article/4043
url https://doi.org/10.17645/mac.v9i3.4043
identifier_str_mv oai:ojs.cogitatiopress.com:article/4043
dc.language.iso.fl_str_mv eng
language eng
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https://doi.org/10.17645/mac.v9i3.4043
https://www.cogitatiopress.com/mediaandcommunication/article/view/4043/4043
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dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 9, No 3 (2021): Complexity, Hybridity, Liminality: Challenges of Researching Contemporary Promotional Cultures; 101-111
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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