The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://www.dosalgarves.com/index.php/dosalgarves/article/view/280 |
Resumo: | Experience is essential in tourism. The tourist is an informed person, with new needs and seeks more than rest. The tourist desires a unique experience and a differentiated service, adapted to his or her needs. These new requirements can be a real challenge for companies when it comes to creating and co-creating experiences. In the current scenario, with the impacts of the Covid-19 pandemic, this process requires greater flexibility to continue to provide memorable experiences to customers in a safe environment. The aim of this article is to understand the impacts of the pandemic on the supply of tourism experiences, based on rural tourism companies in the Baixo Alentejo, Portugal. Grounded in the results of a final report, two tourism companies in rural areas well-known for their work in creating experiences for their clients and that were also affected by the Covid-19 pandemic were considered. By conducting semi-structured interviews with the entrepreneurs who manage the tourism enterprises, it was found that the most evident impacts were based on the need to adapt and reorganize the organizational structure and the level of demand and activities carried out for large groups. |
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The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory studyO impacto do Covid-19 na oferta de experiências turísticas em Turismo em Espaço Rural: Um estudo exploratórioexperiential tourism; tourism experience; experiential marketing; rural tourism; Baixo Alentejoturismo experiencial; experiência turística; marketing experiencial; turismo rural; Baixo AlentejoExperience is essential in tourism. The tourist is an informed person, with new needs and seeks more than rest. The tourist desires a unique experience and a differentiated service, adapted to his or her needs. These new requirements can be a real challenge for companies when it comes to creating and co-creating experiences. In the current scenario, with the impacts of the Covid-19 pandemic, this process requires greater flexibility to continue to provide memorable experiences to customers in a safe environment. The aim of this article is to understand the impacts of the pandemic on the supply of tourism experiences, based on rural tourism companies in the Baixo Alentejo, Portugal. Grounded in the results of a final report, two tourism companies in rural areas well-known for their work in creating experiences for their clients and that were also affected by the Covid-19 pandemic were considered. By conducting semi-structured interviews with the entrepreneurs who manage the tourism enterprises, it was found that the most evident impacts were based on the need to adapt and reorganize the organizational structure and the level of demand and activities carried out for large groups.A experiência é fundamental no turismo. O turista é uma pessoa informada, com novas necessidades e procura mais do que o descanso. Pretende uma experiência única e um serviço diferenciado, adaptado às suas necessidades. Estas novas exigências podem ser um verdadeiro desafio para as empresas no que concerne à criação e cocriação de experiências. No panorama atual, com os impactos da pandemia por Covid-19, este processo exige maior flexibilidade para continuar a proporcionar experiências memoráveis aos clientes num ambiente seguro. O objetivo deste artigo consiste em perceber os impactos da pandemia na oferta de experiências turísticas, tomando como exemplos exploratórios, unidades de Turismo em Espaço Rural (TER) do Baixo Alentejo (BA). Tendo por base um relatório de projeto de fim de curso, tomou-se como estudos de caso, duas empresas de turismo em espaço rural do Baixo Alentejo, que se destacam pelo trabalho desenvolvido na criação de experiências para os seus clientes e que foram também afetadas pela pandemia Covid-19. Através da realização de entrevistas semiestruturadas aos empresários gestores dos empreendimentos turísticos, constatou-se que os impactos mais evidentes assentaram na necessidade de adaptação e reorganização da estrutura organizacional e ao nível da procura e das atividades realizadas para grandes grupos.Dos Algarves: Tourism, Hospitality & Management JournalDos Algarves: Tourism, Hospitality & Management Journal2021-11-29info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://www.dosalgarves.com/index.php/dosalgarves/article/view/280Dos Algarves: Tourism, Hospitality & Management Journal; n. 40 (2021): Special Issue - COVID19 - Desafios, Oportunidades e Adaptações; 63-78Dos Algarves: Tourism, Hospitality & Management Journal; n. 40 (2021): Special Issue - COVID19 - Desafios, Oportunidades e Adaptações; 63-782182-5580reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://www.dosalgarves.com/index.php/dosalgarves/article/view/280https://www.dosalgarves.com/index.php/dosalgarves/article/view/280/289Copyright (c) 2021 Dos Algarves: A Multidisciplinary e-Journalinfo:eu-repo/semantics/openAccessRodrigues, Ana Isabel; Instituto Politécnico de BejaMoisão, Ângela; Instituto Politécnico de BejaAmaral, Marta; Instituto Politécnico de Beja2024-01-27T07:46:11Zoai:ojs.dosalgarves:article/280Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:58:10.463414Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study O impacto do Covid-19 na oferta de experiências turísticas em Turismo em Espaço Rural: Um estudo exploratório |
title |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study |
spellingShingle |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study Rodrigues, Ana Isabel; Instituto Politécnico de Beja experiential tourism; tourism experience; experiential marketing; rural tourism; Baixo Alentejo turismo experiencial; experiência turística; marketing experiencial; turismo rural; Baixo Alentejo |
title_short |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study |
title_full |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study |
title_fullStr |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study |
title_full_unstemmed |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study |
title_sort |
The impact of Covid-19 on tourism experiences supply in rural tourism: An exploratory study |
author |
Rodrigues, Ana Isabel; Instituto Politécnico de Beja |
author_facet |
Rodrigues, Ana Isabel; Instituto Politécnico de Beja Moisão, Ângela; Instituto Politécnico de Beja Amaral, Marta; Instituto Politécnico de Beja |
author_role |
author |
author2 |
Moisão, Ângela; Instituto Politécnico de Beja Amaral, Marta; Instituto Politécnico de Beja |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Rodrigues, Ana Isabel; Instituto Politécnico de Beja Moisão, Ângela; Instituto Politécnico de Beja Amaral, Marta; Instituto Politécnico de Beja |
dc.subject.por.fl_str_mv |
experiential tourism; tourism experience; experiential marketing; rural tourism; Baixo Alentejo turismo experiencial; experiência turística; marketing experiencial; turismo rural; Baixo Alentejo |
topic |
experiential tourism; tourism experience; experiential marketing; rural tourism; Baixo Alentejo turismo experiencial; experiência turística; marketing experiencial; turismo rural; Baixo Alentejo |
description |
Experience is essential in tourism. The tourist is an informed person, with new needs and seeks more than rest. The tourist desires a unique experience and a differentiated service, adapted to his or her needs. These new requirements can be a real challenge for companies when it comes to creating and co-creating experiences. In the current scenario, with the impacts of the Covid-19 pandemic, this process requires greater flexibility to continue to provide memorable experiences to customers in a safe environment. The aim of this article is to understand the impacts of the pandemic on the supply of tourism experiences, based on rural tourism companies in the Baixo Alentejo, Portugal. Grounded in the results of a final report, two tourism companies in rural areas well-known for their work in creating experiences for their clients and that were also affected by the Covid-19 pandemic were considered. By conducting semi-structured interviews with the entrepreneurs who manage the tourism enterprises, it was found that the most evident impacts were based on the need to adapt and reorganize the organizational structure and the level of demand and activities carried out for large groups. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-29 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.dosalgarves.com/index.php/dosalgarves/article/view/280 |
url |
https://www.dosalgarves.com/index.php/dosalgarves/article/view/280 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.dosalgarves.com/index.php/dosalgarves/article/view/280 https://www.dosalgarves.com/index.php/dosalgarves/article/view/280/289 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Dos Algarves: A Multidisciplinary e-Journal info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Dos Algarves: A Multidisciplinary e-Journal |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Dos Algarves: Tourism, Hospitality & Management Journal Dos Algarves: Tourism, Hospitality & Management Journal |
publisher.none.fl_str_mv |
Dos Algarves: Tourism, Hospitality & Management Journal Dos Algarves: Tourism, Hospitality & Management Journal |
dc.source.none.fl_str_mv |
Dos Algarves: Tourism, Hospitality & Management Journal; n. 40 (2021): Special Issue - COVID19 - Desafios, Oportunidades e Adaptações; 63-78 Dos Algarves: Tourism, Hospitality & Management Journal; n. 40 (2021): Special Issue - COVID19 - Desafios, Oportunidades e Adaptações; 63-78 2182-5580 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137067014291456 |