Connect to success consulting program Portugal 4All senses: how to effectively reach the Brazilian market?

• Autor(a) principal: Silva, Ana Teresa Cardoso Ceia da
• Data de Publicação: 2019
• Outros Autores: Garcia, Bianca Vieira, Luis, Mónica Alexandra Farinha
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/68864
• topic: Portugal 4all senses; Accessible tourism; Brazil; Communication channels; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This paper attempts to assist Portugal 4all Senses, an online incoming tour agency for people with disabilities, in their effort to reach and acquire Brazilian customers. Hence, the work project centered on the “Get-Keep-Grow” framework with a particular focus on the “Get” stage. Using primary and secondary data sources our findings suggested that the online channels are the target’s preferred communication channel. Moreover, we proposed a 3-year communication plan as well as its financial plan to assess the project’s viability.