This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.5/10115 |
Resumo: | This article discusses the effects of ambient scent on moviegoer evaluations and behaviors. We conducted a “natural experiment” wherein an ambient scent was introduced to movie theaters. After a preliminary study to select the scent for use in the experiment, 407 moviegoers completed a questionnaire at the end of movie screenings, 204 of whom were spectators subject to the aromatic stimulus. The introduction of scent produced significant differences in general evaluations of the theater, its environment, the sales of concession products, and moviegoers’ intention to return. These results are in line with those from existing literature, except for those on the impact of ambient scent on product evaluations. The study’s findings are of practical interest to retailers, since they provide suggestions on enhancing the quality of consumer experiences and on the differentiation of spaces. |
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This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviorsAtmosphereAmbient ScentMovie TheaterExperimentConsumer BehaviorThis article discusses the effects of ambient scent on moviegoer evaluations and behaviors. We conducted a “natural experiment” wherein an ambient scent was introduced to movie theaters. After a preliminary study to select the scent for use in the experiment, 407 moviegoers completed a questionnaire at the end of movie screenings, 204 of whom were spectators subject to the aromatic stimulus. The introduction of scent produced significant differences in general evaluations of the theater, its environment, the sales of concession products, and moviegoers’ intention to return. These results are in line with those from existing literature, except for those on the impact of ambient scent on product evaluations. The study’s findings are of practical interest to retailers, since they provide suggestions on enhancing the quality of consumer experiences and on the differentiation of spaces.ISEG – Departamento de GestãoRepositório da Universidade de LisboaVeríssimo, JoséPereira, Rui Luis Alves2015-11-12T09:34:16Z20132013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/10115engVeríssimo, José e Rui Luis Alves Pereira .2013. "This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors". Instituto Superior de Economia e Gestão. Departamento de Gestão – ADVANCE Working paper nº 1-13info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:40:28ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors |
title |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors |
spellingShingle |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors Veríssimo, José Atmosphere Ambient Scent Movie Theater Experiment Consumer Behavior |
title_short |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors |
title_full |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors |
title_fullStr |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors |
title_full_unstemmed |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors |
title_sort |
This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors |
author |
Veríssimo, José |
author_facet |
Veríssimo, José Pereira, Rui Luis Alves |
author_role |
author |
author2 |
Pereira, Rui Luis Alves |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Veríssimo, José Pereira, Rui Luis Alves |
dc.subject.por.fl_str_mv |
Atmosphere Ambient Scent Movie Theater Experiment Consumer Behavior |
topic |
Atmosphere Ambient Scent Movie Theater Experiment Consumer Behavior |
description |
This article discusses the effects of ambient scent on moviegoer evaluations and behaviors. We conducted a “natural experiment” wherein an ambient scent was introduced to movie theaters. After a preliminary study to select the scent for use in the experiment, 407 moviegoers completed a questionnaire at the end of movie screenings, 204 of whom were spectators subject to the aromatic stimulus. The introduction of scent produced significant differences in general evaluations of the theater, its environment, the sales of concession products, and moviegoers’ intention to return. These results are in line with those from existing literature, except for those on the impact of ambient scent on product evaluations. The study’s findings are of practical interest to retailers, since they provide suggestions on enhancing the quality of consumer experiences and on the differentiation of spaces. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013 2013-01-01T00:00:00Z 2015-11-12T09:34:16Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.5/10115 |
url |
http://hdl.handle.net/10400.5/10115 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Veríssimo, José e Rui Luis Alves Pereira .2013. "This movie theater smells different : the effect of ambient scent on moviegoer evaluations and behaviors". Instituto Superior de Economia e Gestão. Departamento de Gestão – ADVANCE Working paper nº 1-13 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISEG – Departamento de Gestão |
publisher.none.fl_str_mv |
ISEG – Departamento de Gestão |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
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repository.mail.fl_str_mv |
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1777302118024085504 |