Business plan : innovative network of tourist apartments in the Peninsula of Setúbal

• Autor(a) principal: Almeida, Daniela Barros de
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/18866
• topic: Business Plan; Tourism; Peninsula of Setúbal; Turismo; Plano de negócio; Política económica; Estratégias de desenvolvimento; Trabalho de projeto; Setúbal - Portugal

The tourism sector has become one of the most relevant industries in Portugal, playing a crucial role in the definition of economic policies, and simultaneously representing a major driver for socio-economic progress. Despite its great potential, there are still some challenges to overcome concerning this sector, such as the concentration of tourism in the Region of Lisbon. The Peninsula of Setúbal, characterized by its very own diversity and quality of life, has a great variety of options to explore. Over the last years, this Peninsula has registered an increasing number of visits from domestic and international tourists, despite its still limited offer of tourist accommodation units. Therefore, the proposal underlying this Business Plan is intended to contribute to broadening the offer of tourism accommodation units in Setúbal, as well as to promote this Peninsula as a tourist destination of excellence. In this regard, an innovative network of tourist apartments will be developed in the area of Praça do Quebedo. This is a historic area, near to the medieval wall of Setúbal, and close to the main tourist attractions. The apartments will be part of a tourist enterprise characterized by a sophisticated, modern and comfortable atmosphere, which will offer a wide range of complementary services perceived as highly valued by the prospective customers.