The newsletter in the context of Public Relations and Digital Communication

Detalhes bibliográficos
Autor(a) principal: Teixeira, Sandrina
Data de Publicação: 2015
Outros Autores: Cardoso, Paulo, Pimenta, Nádia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128
Resumo: The newsletter, as a communication tool, it is an essential communication support and relationship between brands and their public and its dissemination online opens up new possibilities and new challenges that brands should keep in mind. In this context, the present study analyzes the newsletter as a communication tool, considering the new digital landscape. In particular it intends to analyze aspects that are linked to the function of the newsletter to your viewing and its interactivity in online context.It was found that the public consider the newsletter an important vehicle of communication between the company and its customers and simultaneously a source of information and news about the same. With regard to the incorporation of audiovisual content in the online newsletter, the majority of respondents believe that this feature, awake and retains more attention, and more stimulates your viewing. These variables are correlated positively with the "habit of clicking" in the online content, demonstrating its operational importance for professionals in Marketing Communication and in particular in Digital Communication.
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spelling The newsletter in the context of Public Relations and Digital CommunicationNewsletter; Newsletter Online; Digital CommunicationThe newsletter, as a communication tool, it is an essential communication support and relationship between brands and their public and its dissemination online opens up new possibilities and new challenges that brands should keep in mind. In this context, the present study analyzes the newsletter as a communication tool, considering the new digital landscape. In particular it intends to analyze aspects that are linked to the function of the newsletter to your viewing and its interactivity in online context.It was found that the public consider the newsletter an important vehicle of communication between the company and its customers and simultaneously a source of information and news about the same. With regard to the incorporation of audiovisual content in the online newsletter, the majority of respondents believe that this feature, awake and retains more attention, and more stimulates your viewing. These variables are correlated positively with the "habit of clicking" in the online content, demonstrating its operational importance for professionals in Marketing Communication and in particular in Digital Communication.ISVOUGA - Instituto Superior de Entre Douro e Vouga2015-12-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128oai:u3isjournal.isvouga.pt:article/128International Journal of Marketing, Communication and New Media; Vol 3, No 5 (2015)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128/70http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/128/100Teixeira, SandrinaCardoso, PauloPimenta, Nádiainfo:eu-repo/semantics/openAccess2022-09-22T10:30:35Zoai:u3isjournal.isvouga.pt:article/128Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:22.499276Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The newsletter in the context of Public Relations and Digital Communication
title The newsletter in the context of Public Relations and Digital Communication
spellingShingle The newsletter in the context of Public Relations and Digital Communication
Teixeira, Sandrina
Newsletter; Newsletter Online; Digital Communication
title_short The newsletter in the context of Public Relations and Digital Communication
title_full The newsletter in the context of Public Relations and Digital Communication
title_fullStr The newsletter in the context of Public Relations and Digital Communication
title_full_unstemmed The newsletter in the context of Public Relations and Digital Communication
title_sort The newsletter in the context of Public Relations and Digital Communication
author Teixeira, Sandrina
author_facet Teixeira, Sandrina
Cardoso, Paulo
Pimenta, Nádia
author_role author
author2 Cardoso, Paulo
Pimenta, Nádia
author2_role author
author
dc.contributor.author.fl_str_mv Teixeira, Sandrina
Cardoso, Paulo
Pimenta, Nádia
dc.subject.por.fl_str_mv Newsletter; Newsletter Online; Digital Communication
topic Newsletter; Newsletter Online; Digital Communication
description The newsletter, as a communication tool, it is an essential communication support and relationship between brands and their public and its dissemination online opens up new possibilities and new challenges that brands should keep in mind. In this context, the present study analyzes the newsletter as a communication tool, considering the new digital landscape. In particular it intends to analyze aspects that are linked to the function of the newsletter to your viewing and its interactivity in online context.It was found that the public consider the newsletter an important vehicle of communication between the company and its customers and simultaneously a source of information and news about the same. With regard to the incorporation of audiovisual content in the online newsletter, the majority of respondents believe that this feature, awake and retains more attention, and more stimulates your viewing. These variables are correlated positively with the "habit of clicking" in the online content, demonstrating its operational importance for professionals in Marketing Communication and in particular in Digital Communication.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-31T00:00:00Z
dc.type.driver.fl_str_mv journal article
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dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128
oai:u3isjournal.isvouga.pt:article/128
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128
identifier_str_mv oai:u3isjournal.isvouga.pt:article/128
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/128/70
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/128/100
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 3, No 5 (2015)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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