Video killed the radios star? Online music videos and recorded music sales

Detalhes bibliográficos
Autor(a) principal: Kretschmer, Tobias
Data de Publicação: 2020
Outros Autores: Peukert, Christian
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/32252
Resumo: We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos of a large number of artists available overnight. Our estimates suggest that restricting (enabling) access to online videos decreases (increases) recorded music sales on average by about 5%-10%. We show that the effect operates independently of the nature of video content, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect: online music videos disproportionally benefit sales of new artists and sales of mainstream music.
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spelling Video killed the radios star? Online music videos and recorded music salesDigital distribution platformsNatural experimentUser-generated contentWe study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos of a large number of artists available overnight. Our estimates suggest that restricting (enabling) access to online videos decreases (increases) recorded music sales on average by about 5%-10%. We show that the effect operates independently of the nature of video content, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect: online music videos disproportionally benefit sales of new artists and sales of mainstream music.Veritati - Repositório Institucional da Universidade Católica PortuguesaKretschmer, TobiasPeukert, Christian2021-03-17T17:13:33Z2020-092020-09-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/32252eng1047-704710.1287/isre.2019.091585088838139000574386400005info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-05T01:37:00Zoai:repositorio.ucp.pt:10400.14/32252Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:26:01.857250Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Video killed the radios star? Online music videos and recorded music sales
title Video killed the radios star? Online music videos and recorded music sales
spellingShingle Video killed the radios star? Online music videos and recorded music sales
Kretschmer, Tobias
Digital distribution platforms
Natural experiment
User-generated content
title_short Video killed the radios star? Online music videos and recorded music sales
title_full Video killed the radios star? Online music videos and recorded music sales
title_fullStr Video killed the radios star? Online music videos and recorded music sales
title_full_unstemmed Video killed the radios star? Online music videos and recorded music sales
title_sort Video killed the radios star? Online music videos and recorded music sales
author Kretschmer, Tobias
author_facet Kretschmer, Tobias
Peukert, Christian
author_role author
author2 Peukert, Christian
author2_role author
dc.contributor.none.fl_str_mv Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Kretschmer, Tobias
Peukert, Christian
dc.subject.por.fl_str_mv Digital distribution platforms
Natural experiment
User-generated content
topic Digital distribution platforms
Natural experiment
User-generated content
description We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos of a large number of artists available overnight. Our estimates suggest that restricting (enabling) access to online videos decreases (increases) recorded music sales on average by about 5%-10%. We show that the effect operates independently of the nature of video content, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect: online music videos disproportionally benefit sales of new artists and sales of mainstream music.
publishDate 2020
dc.date.none.fl_str_mv 2020-09
2020-09-01T00:00:00Z
2021-03-17T17:13:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/32252
url http://hdl.handle.net/10400.14/32252
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1047-7047
10.1287/isre.2019.0915
85088838139
000574386400005
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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