Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/13103 |
Resumo: | This research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first-price sealed bid auction approach, using money in a “real-world” setting. The results showed that CSR/corporate social irresponsibility (CSIR) affects consumer behavior and, particularly, consumers' willingness to pay and purchase intention. The study supports both the moderation hypothesis of country of origin in the relationship between CSR/CSIR and willingness to pay and between CSR/CSIR and purchase intention. In the globalization context, these results have important implications for brands' communication and marketing strategy and can stimulate important insights in organizations. Future research directions and limitations are also discussed. |
id |
RCAP_2663c0378067dfcdbd68b1bcad6238ac |
---|---|
oai_identifier_str |
oai:repositorio.iscte-iul.pt:10071/13103 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brandsCorporate social irresponsibilityCorporate social responsibilityCountry of originPurchase intentsWillingness to payThis research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first-price sealed bid auction approach, using money in a “real-world” setting. The results showed that CSR/corporate social irresponsibility (CSIR) affects consumer behavior and, particularly, consumers' willingness to pay and purchase intention. The study supports both the moderation hypothesis of country of origin in the relationship between CSR/CSIR and willingness to pay and between CSR/CSIR and purchase intention. In the globalization context, these results have important implications for brands' communication and marketing strategy and can stimulate important insights in organizations. Future research directions and limitations are also discussed.Wiley2017-04-21T14:11:13Z2017-01-01T00:00:00Z20172019-03-22T09:10:21Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/13103eng1472-081710.1002/cb.1603Ferreira, A. I.Ribeiro, I.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:39:56Zoai:repositorio.iscte-iul.pt:10071/13103Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:18:25.898450Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands |
title |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands |
spellingShingle |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands Ferreira, A. I. Corporate social irresponsibility Corporate social responsibility Country of origin Purchase intents Willingness to pay |
title_short |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands |
title_full |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands |
title_fullStr |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands |
title_full_unstemmed |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands |
title_sort |
Are you willing to pay the price? The impact of corporate social (ir)responsibility on consumer behavior towards national and foreign brands |
author |
Ferreira, A. I. |
author_facet |
Ferreira, A. I. Ribeiro, I. |
author_role |
author |
author2 |
Ribeiro, I. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ferreira, A. I. Ribeiro, I. |
dc.subject.por.fl_str_mv |
Corporate social irresponsibility Corporate social responsibility Country of origin Purchase intents Willingness to pay |
topic |
Corporate social irresponsibility Corporate social responsibility Country of origin Purchase intents Willingness to pay |
description |
This research examines how the country of origin (national vs. foreign) affects the relation between corporate social responsibility (CSR) and consumers' willingness to pay and purchase intention. In the study, we adopted a first-price sealed bid auction approach, using money in a “real-world” setting. The results showed that CSR/corporate social irresponsibility (CSIR) affects consumer behavior and, particularly, consumers' willingness to pay and purchase intention. The study supports both the moderation hypothesis of country of origin in the relationship between CSR/CSIR and willingness to pay and between CSR/CSIR and purchase intention. In the globalization context, these results have important implications for brands' communication and marketing strategy and can stimulate important insights in organizations. Future research directions and limitations are also discussed. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-04-21T14:11:13Z 2017-01-01T00:00:00Z 2017 2019-03-22T09:10:21Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/13103 |
url |
http://hdl.handle.net/10071/13103 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1472-0817 10.1002/cb.1603 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Wiley |
publisher.none.fl_str_mv |
Wiley |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799134743232512000 |