Who Is Willing to Pay for Online Journalistic Content?
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v3i4.345 |
Resumo: | While the overall readership of newspapers is growing as a result of the multiplatform reach, many online media consumers are not offered the surplus value they expect of journalistic content. Since a great deal of journalistic content published on the internet has been free of charge for years, attempting to monetarise this content is now proving complicated. This article considers the motivating factors behind attitudes towards paying for online journalistic content in different population groups. We follow two directions: attitudes towards paying for online news, and obstacles that compromise willingness to pay in different groups. The survey results and trends noticed by media organisations indicate that the public’s readiness to pay for journalistic online content is growing, albeit slowly. Based on the outcomes of various interviews we can conclude that the expectation of exclusive quality and web distinctive content are the two main reasons behind willingness to pay for online journalistic content, however, it is difficult to outline particular preference groups based on cultural, demographic, or socio-economic characteristics. This seems to be the result of audience fragmentation—the reasons behind willingness to pay for online journalistic content are hidden in the interests and preferences of small audience groups. |
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Who Is Willing to Pay for Online Journalistic Content?audience studies; media audience; online journalism; paywalls; pricing models; willingness to payWhile the overall readership of newspapers is growing as a result of the multiplatform reach, many online media consumers are not offered the surplus value they expect of journalistic content. Since a great deal of journalistic content published on the internet has been free of charge for years, attempting to monetarise this content is now proving complicated. This article considers the motivating factors behind attitudes towards paying for online journalistic content in different population groups. We follow two directions: attitudes towards paying for online news, and obstacles that compromise willingness to pay in different groups. The survey results and trends noticed by media organisations indicate that the public’s readiness to pay for journalistic online content is growing, albeit slowly. Based on the outcomes of various interviews we can conclude that the expectation of exclusive quality and web distinctive content are the two main reasons behind willingness to pay for online journalistic content, however, it is difficult to outline particular preference groups based on cultural, demographic, or socio-economic characteristics. This seems to be the result of audience fragmentation—the reasons behind willingness to pay for online journalistic content are hidden in the interests and preferences of small audience groups.Cogitatio2015-12-29info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v3i4.345oai:ojs.cogitatiopress.com:article/345Media and Communication; Vol 3, No 4 (2015): Turbulences of the Central and Eastern European Media; 106-1152183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/345https://doi.org/10.17645/mac.v3i4.345https://www.cogitatiopress.com/mediaandcommunication/article/view/345/345Copyright (c) 2015 Marju Himma-Kadakas and Ragne Kõutshttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessHimma-Kadakas, MarjuKõuts, Ragne2022-12-20T10:57:51Zoai:ojs.cogitatiopress.com:article/345Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:33.759619Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Who Is Willing to Pay for Online Journalistic Content? |
title |
Who Is Willing to Pay for Online Journalistic Content? |
spellingShingle |
Who Is Willing to Pay for Online Journalistic Content? Himma-Kadakas, Marju audience studies; media audience; online journalism; paywalls; pricing models; willingness to pay |
title_short |
Who Is Willing to Pay for Online Journalistic Content? |
title_full |
Who Is Willing to Pay for Online Journalistic Content? |
title_fullStr |
Who Is Willing to Pay for Online Journalistic Content? |
title_full_unstemmed |
Who Is Willing to Pay for Online Journalistic Content? |
title_sort |
Who Is Willing to Pay for Online Journalistic Content? |
author |
Himma-Kadakas, Marju |
author_facet |
Himma-Kadakas, Marju Kõuts, Ragne |
author_role |
author |
author2 |
Kõuts, Ragne |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Himma-Kadakas, Marju Kõuts, Ragne |
dc.subject.por.fl_str_mv |
audience studies; media audience; online journalism; paywalls; pricing models; willingness to pay |
topic |
audience studies; media audience; online journalism; paywalls; pricing models; willingness to pay |
description |
While the overall readership of newspapers is growing as a result of the multiplatform reach, many online media consumers are not offered the surplus value they expect of journalistic content. Since a great deal of journalistic content published on the internet has been free of charge for years, attempting to monetarise this content is now proving complicated. This article considers the motivating factors behind attitudes towards paying for online journalistic content in different population groups. We follow two directions: attitudes towards paying for online news, and obstacles that compromise willingness to pay in different groups. The survey results and trends noticed by media organisations indicate that the public’s readiness to pay for journalistic online content is growing, albeit slowly. Based on the outcomes of various interviews we can conclude that the expectation of exclusive quality and web distinctive content are the two main reasons behind willingness to pay for online journalistic content, however, it is difficult to outline particular preference groups based on cultural, demographic, or socio-economic characteristics. This seems to be the result of audience fragmentation—the reasons behind willingness to pay for online journalistic content are hidden in the interests and preferences of small audience groups. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-29 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v3i4.345 oai:ojs.cogitatiopress.com:article/345 |
url |
https://doi.org/10.17645/mac.v3i4.345 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/345 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/345 https://doi.org/10.17645/mac.v3i4.345 https://www.cogitatiopress.com/mediaandcommunication/article/view/345/345 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Marju Himma-Kadakas and Ragne Kõuts http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Marju Himma-Kadakas and Ragne Kõuts http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 3, No 4 (2015): Turbulences of the Central and Eastern European Media; 106-115 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130654100684800 |