Business simulation as an experience related to marketing. An empirical proposal

• Autor(a) principal: Liébana-Cabanillas, Francisco J.; Departamento de Comercialización e Investigación de la Universidad de Granada
• Data de Publicação: 2017
• Outros Autores: Martínez-Fiestas, Myriam; Departamento de Comercialización e Investigación de la Universidad de Granada
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://www.dosalgarves.com/index.php/dosalgarves/article/view/29
• topic: ICT; satisfaction; education; learning; marketing; teamwork; TIC; satisfacción; educación; aprendizaje; marketing; trabajo en equipo

This paper analyzes the influence of the use of ICT and the importance of teamwork for marketing subjects in business studies. The central theme of this paper is to identify whether the use of ICT in groups enhances the learning of the marketing discipline, as well as students’ social skills. At the University of Granada, we conducted a questionnaire to 784 students over three academic years (2006- 2009) with the aim of evaluating the influence of using the Markops Online simulator on the student’s learning process. The results show how students perceive that the use of these tools, although requiring greater effort than conventional case studies, provides them greater satisfaction, increases their interest in the learning process and helps developing social skills.