Think outside the box, work outside the office: remote work as a creative working model

• Autor(a) principal: Fomina, Irina
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10284/10597
• topic: Creative freelance; Remote work; e-work; Project-based work; Digital nomads; Creative business model; Creative industry; Associate partnership; Freelance criativo; Trabalho remoto; e-trabalho; Trabalho por projetos; Nómadas digitais; Modelo económico criativo; Indústria criativa; Parceiros associados; Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

In the creative industry, remote work is not an exceptional prerogative of freelancers anymore. Employees of advertising, design, marketing, and communication agencies have experienced working remotely since the beginning of 2020. The creative market tries to adapt to these changes and looks for a compromise. The aim of this study was to collect opinions about the advantages and disadvantages of remote and office-based work arrangements in the creative industry related to finance, communication, and working process features of each model. The qualitative approach was chosen to conduct the study. Twelve respondents shared their detailed answers to nine open questions. The findings reflected the influence of remote work implementation, but they didn’t tilt towards one or another side, but a compromise of the mix of both models was proposed by most of the respondents. Overall, the research demonstrates positive views about the remote collaborations and hiring freelancers, still there are some negative issues and barriers for remote workers and freelancers that have to be overcome. The negative aspects relate to the lack of team spirit and of managers’ open mindedness, and to the unstable financial situation of freelancers. This study contributes to the academic society with the theoretical advancement of creative remote work research, and to professionals with the insights and practical methods to manage their remote work efficiently.