Commercial Websites: A Focus on the Essential

• Autor(a) principal: Ferreira, Alexandre
• Data de Publicação: 2016
• Outros Autores: Antunes, Francisco
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.6/4597
• topic: Accessory; Commercial; Essential; Functionality; Online; Perception; Transactional

This study identified “essential” functionalities (grouped in four distinct sets) that should be implemented in commercial internet presences. This finding seems extremely relevant, as it can serve as a benchmark for companies that want to go into the online business or for those who already have a commercial internet presence. Although many online companies try to provide all available functionalities on their websites to attract customers, the obtained results provide evidence that such situation would mean to invest money in features that are not primarily valued by the users. The determination of valued functionalities within a buying process allows managers to be more cost-effective when managing financial resources to acquire or develop solutions for their commercial websites, helping companies to understand better how to build and keep online businesses. In this way, this research demonstrated that existing literature does offer the basis to actually support decision-making in practice settings.