Commercial Websites: A Focus on the Essential
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.6/4597 |
Resumo: | This study identified “essential” functionalities (grouped in four distinct sets) that should be implemented in commercial internet presences. This finding seems extremely relevant, as it can serve as a benchmark for companies that want to go into the online business or for those who already have a commercial internet presence. Although many online companies try to provide all available functionalities on their websites to attract customers, the obtained results provide evidence that such situation would mean to invest money in features that are not primarily valued by the users. The determination of valued functionalities within a buying process allows managers to be more cost-effective when managing financial resources to acquire or develop solutions for their commercial websites, helping companies to understand better how to build and keep online businesses. In this way, this research demonstrated that existing literature does offer the basis to actually support decision-making in practice settings. |
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Commercial Websites: A Focus on the EssentialAccessoryCommercialEssentialFunctionalityOnlinePerceptionTransactionalThis study identified “essential” functionalities (grouped in four distinct sets) that should be implemented in commercial internet presences. This finding seems extremely relevant, as it can serve as a benchmark for companies that want to go into the online business or for those who already have a commercial internet presence. Although many online companies try to provide all available functionalities on their websites to attract customers, the obtained results provide evidence that such situation would mean to invest money in features that are not primarily valued by the users. The determination of valued functionalities within a buying process allows managers to be more cost-effective when managing financial resources to acquire or develop solutions for their commercial websites, helping companies to understand better how to build and keep online businesses. In this way, this research demonstrated that existing literature does offer the basis to actually support decision-making in practice settings.IGI GlobaluBibliorumFerreira, AlexandreAntunes, Francisco2018-01-08T16:08:01Z20162016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/4597engFerreira, A., Antunes, F. (2016) “Commercial websites: a focus on the essential”, Encyclopedia of E-Commerce Development, Implementation, and Management, In Lee (Ed.), IGI Global, pp. 411-427.978146669787410.4018/978-1-4666-9787-4.ch030info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:41:39Zoai:ubibliorum.ubi.pt:10400.6/4597Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:45:40.033816Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Commercial Websites: A Focus on the Essential |
title |
Commercial Websites: A Focus on the Essential |
spellingShingle |
Commercial Websites: A Focus on the Essential Ferreira, Alexandre Accessory Commercial Essential Functionality Online Perception Transactional |
title_short |
Commercial Websites: A Focus on the Essential |
title_full |
Commercial Websites: A Focus on the Essential |
title_fullStr |
Commercial Websites: A Focus on the Essential |
title_full_unstemmed |
Commercial Websites: A Focus on the Essential |
title_sort |
Commercial Websites: A Focus on the Essential |
author |
Ferreira, Alexandre |
author_facet |
Ferreira, Alexandre Antunes, Francisco |
author_role |
author |
author2 |
Antunes, Francisco |
author2_role |
author |
dc.contributor.none.fl_str_mv |
uBibliorum |
dc.contributor.author.fl_str_mv |
Ferreira, Alexandre Antunes, Francisco |
dc.subject.por.fl_str_mv |
Accessory Commercial Essential Functionality Online Perception Transactional |
topic |
Accessory Commercial Essential Functionality Online Perception Transactional |
description |
This study identified “essential” functionalities (grouped in four distinct sets) that should be implemented in commercial internet presences. This finding seems extremely relevant, as it can serve as a benchmark for companies that want to go into the online business or for those who already have a commercial internet presence. Although many online companies try to provide all available functionalities on their websites to attract customers, the obtained results provide evidence that such situation would mean to invest money in features that are not primarily valued by the users. The determination of valued functionalities within a buying process allows managers to be more cost-effective when managing financial resources to acquire or develop solutions for their commercial websites, helping companies to understand better how to build and keep online businesses. In this way, this research demonstrated that existing literature does offer the basis to actually support decision-making in practice settings. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016 2016-01-01T00:00:00Z 2018-01-08T16:08:01Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.6/4597 |
url |
http://hdl.handle.net/10400.6/4597 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Ferreira, A., Antunes, F. (2016) “Commercial websites: a focus on the essential”, Encyclopedia of E-Commerce Development, Implementation, and Management, In Lee (Ed.), IGI Global, pp. 411-427. 9781466697874 10.4018/978-1-4666-9787-4.ch030 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
IGI Global |
publisher.none.fl_str_mv |
IGI Global |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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