Developing an Alternative to Google’s Search Console: A Data Visualization research experiment

Detalhes bibliográficos
Autor(a) principal: Penim, Nuno Tiago Francisquinho
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/160214
Resumo: Internship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data Science
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spelling Developing an Alternative to Google’s Search Console: A Data Visualization research experimentData VisualizationGoogle Search ConsoleGoogle Webmaster ToolsSDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoInternship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data ScienceThe aim of this thesis is to report the development of a project during my internship period with AnalyticsHacker, a London-based consultancy company specialized in Data Analytics and Digital Marketing. This internship is a requirement for the completion of my Master’s Degree in Data Science and Advanced Analytics, with a specialization in Data Science. During my internship I performed multiple tasks, including but not limited to the development of multiple projects, data analysis Mixed Marketing Models, social media management, cybersecurity, and consultancy activities. This report focuses on a project developed during this internship. The field of study and research of this thesis is Data Visualization. The objective of the project is developing a tool to help current analysts in the market. For this purpose, in the past, Google had a great tool, however with newer updates to that tool, the quality of this tool has decreased. Therefore, it is in the best interest of the company to have a tool with the previous features and qualities of the original tool. The tool is being developed using Agile methods, connections to Google’s API system and a set of libraries for graphical representation. It is important to mention that the research is focused on Data Visualization, and not Software Engineering, although Software Engineering methods were applied. The visualizations of data that the tool presents are select due to feedback of analysts in the field and what they would find appropriate for visualization of the data, which includes but is not limited to: types of graphs/visualization techniques, user interaction with the displayed data and ease of exportation of the visualizations and datasets. The development of this tool was completely finalized under the scope of this report, has been tested by 10 insider testers, including testers who were not familiarized with the tool, and later used by over 50 public testers, who actively searched for the tool. All in all, while some issues were detected, there was a positive evaluation of the project. The next step, maintenance of the project and future iterations, is not covered by the scope of this report, as it is also currently undergoing.Cabral, Pedro da Costa BritoRUNPenim, Nuno Tiago Francisquinho2023-10-262026-10-26T00:00:00Z2023-10-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/160214TID:203390717enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:42:47Zoai:run.unl.pt:10362/160214Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:57:54.786698Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
title Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
spellingShingle Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
Penim, Nuno Tiago Francisquinho
Data Visualization
Google Search Console
Google Webmaster Tools
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
title_full Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
title_fullStr Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
title_full_unstemmed Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
title_sort Developing an Alternative to Google’s Search Console: A Data Visualization research experiment
author Penim, Nuno Tiago Francisquinho
author_facet Penim, Nuno Tiago Francisquinho
author_role author
dc.contributor.none.fl_str_mv Cabral, Pedro da Costa Brito
RUN
dc.contributor.author.fl_str_mv Penim, Nuno Tiago Francisquinho
dc.subject.por.fl_str_mv Data Visualization
Google Search Console
Google Webmaster Tools
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Data Visualization
Google Search Console
Google Webmaster Tools
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Internship Report presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data Science
publishDate 2023
dc.date.none.fl_str_mv 2023-10-26
2023-10-26T00:00:00Z
2026-10-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/160214
TID:203390717
url http://hdl.handle.net/10362/160214
identifier_str_mv TID:203390717
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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