Business plan for the development of a padel club in a private Lisbon resort

Detalhes bibliográficos
Autor(a) principal: Ferreira, Ricardo Filipe Carvalhais
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/29567
Resumo: This master thesis comprehends a strategic business plan for the development of a padel club in a private Lisbon resort. Padel is a growing racquet sport that has gained immense popularity in recent years due to some of its characteristics like fast learning progression and social engagement. This business plan will comprehend an external market analysis, an internal analysis of the company, its competitive positioning, adopted marketing strategies and its financial projections. Throughout the business plan, various strategies will be outlined and presented, enabling the padel club to gain a competitive advantage over its competitors through the analysis of its strengths and weaknesses. These strategies and their impact will be accounted for in the company's financial statements, aiming to estimate its revenues, expenses, and necessary financing in order to calculate the feasibility and sustainability of the project in a medium-long term. By combining these strategic components, this business plan offers a roadmap for potential investors and stakeholders seeking to venture into the padel industry. It emphasizes the significance of strategic planning and sustainable practices in achieving competitive advantage and long-term feasibility in the dynamic padel market.
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spelling Business plan for the development of a padel club in a private Lisbon resortDesporto -- SportPadelEmpreendedorismo -- EntrepreneurshipVantagem competitiva -- Competitive advantageAnálise financeira -- Financial analysisThis master thesis comprehends a strategic business plan for the development of a padel club in a private Lisbon resort. Padel is a growing racquet sport that has gained immense popularity in recent years due to some of its characteristics like fast learning progression and social engagement. This business plan will comprehend an external market analysis, an internal analysis of the company, its competitive positioning, adopted marketing strategies and its financial projections. Throughout the business plan, various strategies will be outlined and presented, enabling the padel club to gain a competitive advantage over its competitors through the analysis of its strengths and weaknesses. These strategies and their impact will be accounted for in the company's financial statements, aiming to estimate its revenues, expenses, and necessary financing in order to calculate the feasibility and sustainability of the project in a medium-long term. By combining these strategic components, this business plan offers a roadmap for potential investors and stakeholders seeking to venture into the padel industry. It emphasizes the significance of strategic planning and sustainable practices in achieving competitive advantage and long-term feasibility in the dynamic padel market.Esta tese de mestrado compreende um plano de negócios estratégico para o desenvolvimento de um clube de padel num resort privado em Lisboa. O padel é um desporto em crescimento e tem ganho imensa popularidade nos últimos anos devido a algumas das suas características, como a sua rápida curva de aprendizagem e envolvimento social. Este plano de negócios será baseado numa análise externa do mercado, numa análise interna da empresa, no seu posicionamento competitivo, nas estratégias de marketing adotadas e nas suas projeções financeiras. Ao longo do plano de negócios, várias estratégias serão delineadas e apresentadas, permitindo que o clube de padel adquira uma vantagem competitiva sobre os seus concorrentes através da análise das suas forças e fraquezas. Estas estratégias e o seu impacto serão registados nas demonstrações financeiras da empresa, permitindo estimar as receitas, despesas e financiamentos necessários para o cálculo da viabilidade e sustentabilidade do projeto a médio e longo prazo. Ao combinar as componentes estratégicas, este plano de negócios oferece um suporte a potenciais investidores e partes interessadas que desejem ingressar na indústria do padel. Este plano enfatiza a importância do planeamento estratégico e das práticas sustentáveis na obtenção de vantagem competitiva e viabilidade a longo prazo no mercado de padel.2023-11-13T16:30:29Z2023-10-13T00:00:00Z2023-10-132023-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/29567TID:203379837engFerreira, Ricardo Filipe Carvalhaisinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-19T01:16:49Zoai:repositorio.iscte-iul.pt:10071/29567Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:54:02.283065Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business plan for the development of a padel club in a private Lisbon resort
title Business plan for the development of a padel club in a private Lisbon resort
spellingShingle Business plan for the development of a padel club in a private Lisbon resort
Ferreira, Ricardo Filipe Carvalhais
Desporto -- Sport
Padel
Empreendedorismo -- Entrepreneurship
Vantagem competitiva -- Competitive advantage
Análise financeira -- Financial analysis
title_short Business plan for the development of a padel club in a private Lisbon resort
title_full Business plan for the development of a padel club in a private Lisbon resort
title_fullStr Business plan for the development of a padel club in a private Lisbon resort
title_full_unstemmed Business plan for the development of a padel club in a private Lisbon resort
title_sort Business plan for the development of a padel club in a private Lisbon resort
author Ferreira, Ricardo Filipe Carvalhais
author_facet Ferreira, Ricardo Filipe Carvalhais
author_role author
dc.contributor.author.fl_str_mv Ferreira, Ricardo Filipe Carvalhais
dc.subject.por.fl_str_mv Desporto -- Sport
Padel
Empreendedorismo -- Entrepreneurship
Vantagem competitiva -- Competitive advantage
Análise financeira -- Financial analysis
topic Desporto -- Sport
Padel
Empreendedorismo -- Entrepreneurship
Vantagem competitiva -- Competitive advantage
Análise financeira -- Financial analysis
description This master thesis comprehends a strategic business plan for the development of a padel club in a private Lisbon resort. Padel is a growing racquet sport that has gained immense popularity in recent years due to some of its characteristics like fast learning progression and social engagement. This business plan will comprehend an external market analysis, an internal analysis of the company, its competitive positioning, adopted marketing strategies and its financial projections. Throughout the business plan, various strategies will be outlined and presented, enabling the padel club to gain a competitive advantage over its competitors through the analysis of its strengths and weaknesses. These strategies and their impact will be accounted for in the company's financial statements, aiming to estimate its revenues, expenses, and necessary financing in order to calculate the feasibility and sustainability of the project in a medium-long term. By combining these strategic components, this business plan offers a roadmap for potential investors and stakeholders seeking to venture into the padel industry. It emphasizes the significance of strategic planning and sustainable practices in achieving competitive advantage and long-term feasibility in the dynamic padel market.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-13T16:30:29Z
2023-10-13T00:00:00Z
2023-10-13
2023-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/29567
TID:203379837
url http://hdl.handle.net/10071/29567
identifier_str_mv TID:203379837
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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