Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database

Detalhes bibliográficos
Autor(a) principal: Lage, Ana Sofia Freitas Ferreira
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/156830
Resumo: The Maison Cartier, an iconic reference in the luxury Jewellery & Watchmaking sector, is established in over 110 countries, one of which Portugal. The challenge proposed was how Cartier could develop the sales potential of Portuguese luxury consumers, especially amongst younger generations. After the execution of a throughout diagnostic, it was revealed that a critical component for this key objective is the retail strategy. Therefore, this work project focuses on how to increase and nurture Cartier’s Portuguese client base through enhancing the potential of the flagship Lisbon boutique while creating a stronger connection with potential or current Portuguese Cartier clients.
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spelling Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client databaseMarketing strategyCustomer loyaltyLuxury jewelleryLuxury distributionLuxury retailLuxury managementPost-purchase experienceLuxury watchesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Maison Cartier, an iconic reference in the luxury Jewellery & Watchmaking sector, is established in over 110 countries, one of which Portugal. The challenge proposed was how Cartier could develop the sales potential of Portuguese luxury consumers, especially amongst younger generations. After the execution of a throughout diagnostic, it was revealed that a critical component for this key objective is the retail strategy. Therefore, this work project focuses on how to increase and nurture Cartier’s Portuguese client base through enhancing the potential of the flagship Lisbon boutique while creating a stronger connection with potential or current Portuguese Cartier clients.Silveira, Catherine daMaincour, ChristopheRUNLage, Ana Sofia Freitas Ferreira2023-08-25T08:35:23Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156830TID:203063333enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:39:06Zoai:run.unl.pt:10362/156830Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:27.598013Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
title Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
spellingShingle Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
Lage, Ana Sofia Freitas Ferreira
Marketing strategy
Customer loyalty
Luxury jewellery
Luxury distribution
Luxury retail
Luxury management
Post-purchase experience
Luxury watches
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
title_full Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
title_fullStr Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
title_full_unstemmed Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
title_sort Developing the sales potential of cartier in Portugal: how To Increase And Nurture cartier´s avenida da liberdade boutique client database
author Lage, Ana Sofia Freitas Ferreira
author_facet Lage, Ana Sofia Freitas Ferreira
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Maincour, Christophe
RUN
dc.contributor.author.fl_str_mv Lage, Ana Sofia Freitas Ferreira
dc.subject.por.fl_str_mv Marketing strategy
Customer loyalty
Luxury jewellery
Luxury distribution
Luxury retail
Luxury management
Post-purchase experience
Luxury watches
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing strategy
Customer loyalty
Luxury jewellery
Luxury distribution
Luxury retail
Luxury management
Post-purchase experience
Luxury watches
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The Maison Cartier, an iconic reference in the luxury Jewellery & Watchmaking sector, is established in over 110 countries, one of which Portugal. The challenge proposed was how Cartier could develop the sales potential of Portuguese luxury consumers, especially amongst younger generations. After the execution of a throughout diagnostic, it was revealed that a critical component for this key objective is the retail strategy. Therefore, this work project focuses on how to increase and nurture Cartier’s Portuguese client base through enhancing the potential of the flagship Lisbon boutique while creating a stronger connection with potential or current Portuguese Cartier clients.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-17
2022-01-17T00:00:00Z
2023-08-25T08:35:23Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156830
TID:203063333
url http://hdl.handle.net/10362/156830
identifier_str_mv TID:203063333
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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