Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal

Detalhes bibliográficos
Autor(a) principal: Almeida, Maria Sanchez Baptista de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145413
Resumo: Cartier proposes to develop its sales potential in Portugal towards local consumers, and more precisely, to attract the younger generations. The present field lab develops one fundamental way to answer this challenge, aiming at understanding how to enhance Cartier’s omnichannel strategy in Portugal. Therefore, the recommended strategy focuses on seamlessly blending the online and offline channels, and more precisely, on shaping the in-store experience considering the “new retail” environment and the increasing presence of technology, defining how both digital and physical experiences can coexist and complement each other, and finally, how to approach the online experience to the in-store experience.
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spelling Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in PortugalDigitalLuxurye-CommerceOmnichannelJewelleryWatchesOnlineOfflineDomínio/Área Científica::Ciências Sociais::Economia e GestãoCartier proposes to develop its sales potential in Portugal towards local consumers, and more precisely, to attract the younger generations. The present field lab develops one fundamental way to answer this challenge, aiming at understanding how to enhance Cartier’s omnichannel strategy in Portugal. Therefore, the recommended strategy focuses on seamlessly blending the online and offline channels, and more precisely, on shaping the in-store experience considering the “new retail” environment and the increasing presence of technology, defining how both digital and physical experiences can coexist and complement each other, and finally, how to approach the online experience to the in-store experience.Silveira, Catherine daMaincourt, ChristopheRUNAlmeida, Maria Sanchez Baptista de2022-11-11T11:03:14Z2022-01-172021-12-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145413TID:203083512enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:47Zoai:run.unl.pt:10362/145413Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:04.284347Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
title Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
spellingShingle Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
Almeida, Maria Sanchez Baptista de
Digital
Luxury
e-Commerce
Omnichannel
Jewellery
Watches
Online
Offline
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
title_full Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
title_fullStr Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
title_full_unstemmed Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
title_sort Developing the sales potential of cartier In Portugal: how can cartier enhance its omnichannel strategy in Portugal
author Almeida, Maria Sanchez Baptista de
author_facet Almeida, Maria Sanchez Baptista de
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Maincourt, Christophe
RUN
dc.contributor.author.fl_str_mv Almeida, Maria Sanchez Baptista de
dc.subject.por.fl_str_mv Digital
Luxury
e-Commerce
Omnichannel
Jewellery
Watches
Online
Offline
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Digital
Luxury
e-Commerce
Omnichannel
Jewellery
Watches
Online
Offline
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Cartier proposes to develop its sales potential in Portugal towards local consumers, and more precisely, to attract the younger generations. The present field lab develops one fundamental way to answer this challenge, aiming at understanding how to enhance Cartier’s omnichannel strategy in Portugal. Therefore, the recommended strategy focuses on seamlessly blending the online and offline channels, and more precisely, on shaping the in-store experience considering the “new retail” environment and the increasing presence of technology, defining how both digital and physical experiences can coexist and complement each other, and finally, how to approach the online experience to the in-store experience.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-11-11T11:03:14Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145413
TID:203083512
url http://hdl.handle.net/10362/145413
identifier_str_mv TID:203083512
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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