Analyzing Toonari News & Media strategy process : assessment and recommendations

• Autor(a) principal: Cavalcanti, Geórgia Patrícia da Silveira Nunes
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/5173
• topic: Strategy; Strategic process; Toonari News and Media; News and Media industry; Estratégia; Processo estratégico; Indústria de News e Media

There are many companies working in on-line environment that are underestimating the appliance of strategy concepts and procedures. This study, through the light of strategy, looks inside of Toonari News and Media. It is a for-profit news and media social enterprise start up with a strong cycle system combining maximization of profit and social-benefit through free education. The goals of the study are: analyze and rethink its strategy; understand the changes in the industry and how strategy can allow the company to compete and position itself in a highly competitive environment; understanding of no separation between business and ebusiness. The first part of the study is the literature review focused on understanding the strategic process of a company that works either in physical or virtual environment. The second part concentrates on the application of concepts and tools in Toonari. The results seem to be positive and are able to add value to the company. Findings suggest actions for different departments and look continuously into the strategy process which involves formulation, implementation and controlling stages. This is done in order to reach its goals and work aligned with its mission and vision. The study does not finish the company’s strategy analysis, because this must be an endless process to reach continuous improvement and growth, but it offers a valuable snapshot and corrections in the processes.