Comparing the in-store use of smartphones between shoppers of generations X-Y-Z

Detalhes bibliográficos
Autor(a) principal: Silveira, Paulo Duarte
Data de Publicação: 2019
Outros Autores: Galvão, Susana C. Brito, Marques, Maria Amélia
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/30641
Resumo: This research aims to contribute to digital shopper marketing and omnichannel themes, by analyzing if the generations X (also called “13th generation”), Generation Y (also called “Millennials”) and Generation Z (also called “Centennials”) have different behaviors on the use of smartphones during their shopping journeys in bricks-and-mortar retail stores. For that purpose, an empirical quantitative study was conducted, via an online questionnaire. The questionnaire was applied to a sample of 913 individuals, corresponding to 27% of generation X, 44% from generation Y, and 29% from generation Z. There were found some differences between those generations regarding the actions made with the help of smartphones during the visit to the physical store. The main differences were found on the actions: checking for prices online on competitor websites; checking for prices online on the physical store own website; asking for advice with the help of the smartphone, showing pictures of products to store employees and on the use of smartphones to search online for coupons or discounts.
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spelling Comparing the in-store use of smartphones between shoppers of generations X-Y-ZOmnichannelMobile marketingShopper marketingGeneration ZGeneration YThis research aims to contribute to digital shopper marketing and omnichannel themes, by analyzing if the generations X (also called “13th generation”), Generation Y (also called “Millennials”) and Generation Z (also called “Centennials”) have different behaviors on the use of smartphones during their shopping journeys in bricks-and-mortar retail stores. For that purpose, an empirical quantitative study was conducted, via an online questionnaire. The questionnaire was applied to a sample of 913 individuals, corresponding to 27% of generation X, 44% from generation Y, and 29% from generation Z. There were found some differences between those generations regarding the actions made with the help of smartphones during the visit to the physical store. The main differences were found on the actions: checking for prices online on competitor websites; checking for prices online on the physical store own website; asking for advice with the help of the smartphone, showing pictures of products to store employees and on the use of smartphones to search online for coupons or discounts.Repositório ComumSilveira, Paulo DuarteGalvão, Susana C. BritoMarques, Maria Amélia2019-12-19T15:11:09Z2019-122019-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/30641engSilveira, P., Galvão, S. & Marques, M. A. (2019). Comparing the in-store use of smartphones between shoppers of generations X-Y-Z. The European Proceedings of Social & Behavioural Sciences2357-1330info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T09:55:29Zoai:comum.rcaap.pt:10400.26/30641Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:11:09.065275Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
title Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
spellingShingle Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
Silveira, Paulo Duarte
Omnichannel
Mobile marketing
Shopper marketing
Generation Z
Generation Y
title_short Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
title_full Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
title_fullStr Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
title_full_unstemmed Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
title_sort Comparing the in-store use of smartphones between shoppers of generations X-Y-Z
author Silveira, Paulo Duarte
author_facet Silveira, Paulo Duarte
Galvão, Susana C. Brito
Marques, Maria Amélia
author_role author
author2 Galvão, Susana C. Brito
Marques, Maria Amélia
author2_role author
author
dc.contributor.none.fl_str_mv Repositório Comum
dc.contributor.author.fl_str_mv Silveira, Paulo Duarte
Galvão, Susana C. Brito
Marques, Maria Amélia
dc.subject.por.fl_str_mv Omnichannel
Mobile marketing
Shopper marketing
Generation Z
Generation Y
topic Omnichannel
Mobile marketing
Shopper marketing
Generation Z
Generation Y
description This research aims to contribute to digital shopper marketing and omnichannel themes, by analyzing if the generations X (also called “13th generation”), Generation Y (also called “Millennials”) and Generation Z (also called “Centennials”) have different behaviors on the use of smartphones during their shopping journeys in bricks-and-mortar retail stores. For that purpose, an empirical quantitative study was conducted, via an online questionnaire. The questionnaire was applied to a sample of 913 individuals, corresponding to 27% of generation X, 44% from generation Y, and 29% from generation Z. There were found some differences between those generations regarding the actions made with the help of smartphones during the visit to the physical store. The main differences were found on the actions: checking for prices online on competitor websites; checking for prices online on the physical store own website; asking for advice with the help of the smartphone, showing pictures of products to store employees and on the use of smartphones to search online for coupons or discounts.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-19T15:11:09Z
2019-12
2019-12-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/30641
url http://hdl.handle.net/10400.26/30641
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Silveira, P., Galvão, S. & Marques, M. A. (2019). Comparing the in-store use of smartphones between shoppers of generations X-Y-Z. The European Proceedings of Social & Behavioural Sciences
2357-1330
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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