Green pride in sustainable versus premium brand decisions
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/140217 |
Resumo: | Souto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022). Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117----------- The third author acknowledges the support from the Management of Information Research Center (MagIC), project UIDB/04152/2020 |
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Green pride in sustainable versus premium brand decisionsGreen consumptionPremium brandsPrideComparative choicesChoice justificationSustainable consumptionMarketingSDG 12 - Responsible Consumption and ProductionSouto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022). Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117----------- The third author acknowledges the support from the Management of Information Research Center (MagIC), project UIDB/04152/2020Abstract Purpose Earlier research indicates that brand choices may display different identity signals, such as altruism and benevolence for green brands or high status and exclusiveness for premium brands. This research adds to the literature by exploring how opting for green (vs premium) brands leads consumers to feel authentic (vs hubristic) pride. Design/methodology/approach Three experimental studies were conducted to test the hypotheses related to green versus premium choices (Studies 1–3), public accountability (Study 2) and the underlying process of anticipated judgment (Study 3). Findings The findings reveal that choosing a green (vs premium) brand results in higher authentic pride and lower hubristic pride. However, the green pride effects were only observed when consumers' brand choices were publicly accountable. Finally, anticipated judgment mediates changes in authentic pride driven by green (vs premium) brands. Originality/value The study findings contribute preponderantly to the green consumer behavior literature and practice by providing primary evidence that green (vs premium) branding can trigger distinct patterns of pride in comparative decisions.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNSouto Maior, CeciliaMantovani, DaniellePinto, Diego CostaFerreira, Mário Boto2022-06-17T22:22:52Z2022-09-062022-09-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article16application/pdfhttp://hdl.handle.net/10362/140217eng0263-4503PURE: 44791705https://doi.org/10.1108/MIP-03-2022-0117info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:21Zoai:run.unl.pt:10362/140217Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:36.318758Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Green pride in sustainable versus premium brand decisions |
title |
Green pride in sustainable versus premium brand decisions |
spellingShingle |
Green pride in sustainable versus premium brand decisions Souto Maior, Cecilia Green consumption Premium brands Pride Comparative choices Choice justification Sustainable consumption Marketing SDG 12 - Responsible Consumption and Production |
title_short |
Green pride in sustainable versus premium brand decisions |
title_full |
Green pride in sustainable versus premium brand decisions |
title_fullStr |
Green pride in sustainable versus premium brand decisions |
title_full_unstemmed |
Green pride in sustainable versus premium brand decisions |
title_sort |
Green pride in sustainable versus premium brand decisions |
author |
Souto Maior, Cecilia |
author_facet |
Souto Maior, Cecilia Mantovani, Danielle Pinto, Diego Costa Ferreira, Mário Boto |
author_role |
author |
author2 |
Mantovani, Danielle Pinto, Diego Costa Ferreira, Mário Boto |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Information Management Research Center (MagIC) - NOVA Information Management School NOVA Information Management School (NOVA IMS) RUN |
dc.contributor.author.fl_str_mv |
Souto Maior, Cecilia Mantovani, Danielle Pinto, Diego Costa Ferreira, Mário Boto |
dc.subject.por.fl_str_mv |
Green consumption Premium brands Pride Comparative choices Choice justification Sustainable consumption Marketing SDG 12 - Responsible Consumption and Production |
topic |
Green consumption Premium brands Pride Comparative choices Choice justification Sustainable consumption Marketing SDG 12 - Responsible Consumption and Production |
description |
Souto Maior, C., Mantovani, D., Pinto, D. C., & Ferreira, M. B. (2022). Green pride in sustainable versus premium brand decisions. Marketing Intelligence and Planning, 40(7), 821-836. https://doi.org/10.1108/MIP-03-2022-0117----------- The third author acknowledges the support from the Management of Information Research Center (MagIC), project UIDB/04152/2020 |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-17T22:22:52Z 2022-09-06 2022-09-06T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/140217 |
url |
http://hdl.handle.net/10362/140217 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0263-4503 PURE: 44791705 https://doi.org/10.1108/MIP-03-2022-0117 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
16 application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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