Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41493 |
Resumo: | Since the implementation of the simple fuel law in April 2015 where all fuel retail operators were required to sell Simple Fuels (SF) (Liquid Fuels according to the basic refining specification and without additional additives) at fuel retail stations that demand for Premium Fuels (PMF) has progressively increased, as well as the average price differential between SF and PMF. The main objective of this dissertation is to expand the current understanding of which factors affect the choices of Portuguese drivers for PMF and their Willingness to Pay (WP). An online survey was conducted. Results show that consumer choices for PMF are quality oriented and that quality is evaluated through the brand credibility, although consumers consider the Oil Companies (OC) PMF more credible than the Hypermarket Chains. Not only is brand credibility a predictor of frequency of purchase, but it also influences WTP, nevertheless it depends on the context in which the choice is made, since consumers prefer OC branded PMF and are willing to pay a higher price for their PMF. Frequency of purchase and WTP are also strongly related to knowledge of PMF, moreover consumers who have higher knowledge of PMF are willing to pay up to 5 cents/L more. Consumer knowledge of PMF has a moderating effect between quality consciousness and frequency of PMF purchase. Sociodemographic data do not influence either frequency of purchase or WTP. Limitations and suggestions for future research are discussed. |
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Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to payPremium fuelsAdditive fuelsFuel retail marketSimple fuelsConsumer preferencesFuel retail operatorsFuelsLiquid fuelsCombustíveis premiumCombustíveis aditivadosMercado de retalho de combustíveisPreferências do consumidorOperadores de retalho de combustíveisCombustíveisCombustíveis líquidosDomínio/Área Científica::Ciências Sociais::Economia e GestãoSince the implementation of the simple fuel law in April 2015 where all fuel retail operators were required to sell Simple Fuels (SF) (Liquid Fuels according to the basic refining specification and without additional additives) at fuel retail stations that demand for Premium Fuels (PMF) has progressively increased, as well as the average price differential between SF and PMF. The main objective of this dissertation is to expand the current understanding of which factors affect the choices of Portuguese drivers for PMF and their Willingness to Pay (WP). An online survey was conducted. Results show that consumer choices for PMF are quality oriented and that quality is evaluated through the brand credibility, although consumers consider the Oil Companies (OC) PMF more credible than the Hypermarket Chains. Not only is brand credibility a predictor of frequency of purchase, but it also influences WTP, nevertheless it depends on the context in which the choice is made, since consumers prefer OC branded PMF and are willing to pay a higher price for their PMF. Frequency of purchase and WTP are also strongly related to knowledge of PMF, moreover consumers who have higher knowledge of PMF are willing to pay up to 5 cents/L more. Consumer knowledge of PMF has a moderating effect between quality consciousness and frequency of PMF purchase. Sociodemographic data do not influence either frequency of purchase or WTP. Limitations and suggestions for future research are discussed.Desde a implementação da lei dos combustíveis simples em abril de 2015 que todos os operadores de retalho de combustível são obrigados a vender Combustíveis Simples (do inglês, SF) (combustíveis líquidos de acordo com a especificação base de refinação e sem aditivos adicionais) nos postos de abastecimento de combustível que a procura por Combustíveis Premium (do inglês, PMF) tem aumentado progressivamente, assim como a diferença de preço média entre SF e PMF. O principal objetivo desta dissertação é alargar a compreensão atual sobre quais os fatores que afetam as escolhas dos condutores portugueses por PMF e a sua Disponibilidade para Pagar (do inglês, WTP). Foi realizado inquérito online. Os resultados mostram que as escolhas do consumidor por PMF são orientadas para a qualidade e que esta é avaliada através da credibilidade da marca, embora os consumidores considerem os PMF das Petrolíferas (do inglês, OC) mais credíveis do que os dos Hipermercados. A credibilidade da marca não é apenas um preditor da frequência de compra, também influencia a WTP, no entanto depende do contexto em que a escolha é feita, pois os consumidores preferem o PMF das marcas de OC e estão dispostos a pagar um preço mais alto pelos seus PMF. A frequência de compra e a WTP estão também fortemente relacionados ao conhecimento dos PMF, além disso, os consumidores que possuem maior conhecimento dos PMF estão dispostos a pagar até 5 cêntimos/L a mais. O conhecimento do consumidor sobre os PMF tem um efeito moderador entre a consciência de qualidade e a frequência de compra dos PMF. Os dados sociodemográficos não influenciam nem a frequência de compra nem a WTP. Limitações e sugestões para pesquisas futuras são discutidas.Moreira, Sérgio Paulo de JesusVeritati - Repositório Institucional da Universidade Católica PortuguesaPinto, João Carlos Marques Albuquerque2023-08-20T00:30:29Z2022-10-202022-082022-10-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41493TID:203318196enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-22T01:30:35Zoai:repositorio.ucp.pt:10400.14/41493Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:34:10.764633Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay |
title |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay |
spellingShingle |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay Pinto, João Carlos Marques Albuquerque Premium fuels Additive fuels Fuel retail market Simple fuels Consumer preferences Fuel retail operators Fuels Liquid fuels Combustíveis premium Combustíveis aditivados Mercado de retalho de combustíveis Preferências do consumidor Operadores de retalho de combustíveis Combustíveis Combustíveis líquidos Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay |
title_full |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay |
title_fullStr |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay |
title_full_unstemmed |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay |
title_sort |
Premium fuels in the Portuguese retail market : determinants of consumer preference and willingness to pay |
author |
Pinto, João Carlos Marques Albuquerque |
author_facet |
Pinto, João Carlos Marques Albuquerque |
author_role |
author |
dc.contributor.none.fl_str_mv |
Moreira, Sérgio Paulo de Jesus Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Pinto, João Carlos Marques Albuquerque |
dc.subject.por.fl_str_mv |
Premium fuels Additive fuels Fuel retail market Simple fuels Consumer preferences Fuel retail operators Fuels Liquid fuels Combustíveis premium Combustíveis aditivados Mercado de retalho de combustíveis Preferências do consumidor Operadores de retalho de combustíveis Combustíveis Combustíveis líquidos Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Premium fuels Additive fuels Fuel retail market Simple fuels Consumer preferences Fuel retail operators Fuels Liquid fuels Combustíveis premium Combustíveis aditivados Mercado de retalho de combustíveis Preferências do consumidor Operadores de retalho de combustíveis Combustíveis Combustíveis líquidos Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Since the implementation of the simple fuel law in April 2015 where all fuel retail operators were required to sell Simple Fuels (SF) (Liquid Fuels according to the basic refining specification and without additional additives) at fuel retail stations that demand for Premium Fuels (PMF) has progressively increased, as well as the average price differential between SF and PMF. The main objective of this dissertation is to expand the current understanding of which factors affect the choices of Portuguese drivers for PMF and their Willingness to Pay (WP). An online survey was conducted. Results show that consumer choices for PMF are quality oriented and that quality is evaluated through the brand credibility, although consumers consider the Oil Companies (OC) PMF more credible than the Hypermarket Chains. Not only is brand credibility a predictor of frequency of purchase, but it also influences WTP, nevertheless it depends on the context in which the choice is made, since consumers prefer OC branded PMF and are willing to pay a higher price for their PMF. Frequency of purchase and WTP are also strongly related to knowledge of PMF, moreover consumers who have higher knowledge of PMF are willing to pay up to 5 cents/L more. Consumer knowledge of PMF has a moderating effect between quality consciousness and frequency of PMF purchase. Sociodemographic data do not influence either frequency of purchase or WTP. Limitations and suggestions for future research are discussed. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-20 2022-08 2022-10-20T00:00:00Z 2023-08-20T00:30:29Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41493 TID:203318196 |
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http://hdl.handle.net/10400.14/41493 |
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TID:203318196 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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